We got Hyperblog working with Next.js (and learned where blogs actually break)

Hey everyone,

Sharing a small but important update on HyperBlog.

When we started, the goal was simple: build a blog CMS that focuses on what happens after publishing — performance, engagement, and actual outcomes.

Over the past few weeks, we’ve been working on making HyperBlog integrate cleanly with modern setups.

We’ve now got it working with Next.js websites, including subdomain and subfolder setups.

What we observed while building this

Next.js itself is not the problem.

In fact, it’s one of the best choices for frontend.

The friction starts when the blog grows.

Most setups work fine initially:

• markdown or MDX

• headless CMS

• custom structure

But over time, things start to feel fragmented:

• content structure becomes inconsistent

• SEO depends on how carefully each post is handled

• internal linking is rarely systematic

• visual elements are added manually (if at all)

• engagement and conversion are not part of the system

Everything works. But everything is manual.

Common suggestion: “just use a headless CMS”

We heard this a lot.

And it makes sense.

Tools like Payload, Sanity, etc. solve:

• content management

• editing experience

• separation from frontend

But even with those, most teams still have to figure out:

• how content is structured for SEO

• how posts connect to each other

• how to maintain consistency

• how to add engagement elements

• how to turn content into outcomes

These are still decisions, not defaults.

What we’re trying to solve differently

Instead of focusing only on publishing, we’re focusing on:

how blogs perform after publishing

So we built HyperBlog around:

• built-in SEO structure (not plugin-based)

• automatic internal linking

• visual layers like banners and infographics

• engagement elements inside blogs

• lead magnets and newsletter capture within content

• structure that’s easier for LLMs to understand and surface

Where we are now

We’re opening Hyperblog to early users in the next few days.

Still early. Still improving. But getting closer to something usable.

If you’re working with Next.js (or similar setups), I’d be really curious:

• How are you managing your blog today?

• What starts breaking as content grows?

• What have you tried that didn’t work well?

If anyone wants to see how we approached Next.js specifically:

here: Nextjs blog cms

Appreciate all the feedback so far.
This community has been super helpful in shaping how we think about the product.