We hit #7 on ProductHunt. Here are the results📈(traffic, signups, tips)
Here's the context.💫
We are a video production service for Saas companies - videodeck.co
For the past couple of months, we've built a collection of 9 video script templates and a spreadsheet with hundreds of copy ideas for intros, outros, way's to say "Hi", ways to plug your product and so much more.
https://www.videodeck.co/video-script-templates
This content project is super useful for content and product marketers that want to produce more video content but lack inspiration and ideas.
Our goals were to:
- Generate leads
- Drive awareness in the PH community
- Connect with Saas companies that are producing video content
- Potentially drive sales 🤞
So, we launched on PH at 10am.
I was happy to see that the competition was manageable. No unicorns, no Ycombinator companies, and no companies with massive fan bases.
Little that I know that doesn't mean much as some companies will buy fake upvotes and comments. More on that later.
So, here are the numbers for our launch:
Upvotes - 231
Position - 7
Comments - 102 (tons of organic ones, meaning not just people from my network) Btw, let's connect - https://www.linkedin.com/in/heleana-tiburca/
This drove the following results to our little content project:
Emails collected - 234
Traffic to the content project - 851
Traffic to the homepage - 901 (this surprised me)
Traffic to our pricing page - 335 (sort of means that 1-3 people checked our pricing)
Traffic to a page from the webflow theme that wasn't supposed to be there - 232 #startuplife #pobody'snerfect
Some indirect benefits from launching on PH:
- The launch was a chance for me to reconnect with everyone from my network, including potential leads and old customers. This opened quite a few doors, and I'm currently talking to a few cool Saas companies that I already had in my network.
- We now have some direct links going to our content project which will help a tad with the project's SEO. (trying to rank for "Video Script Templates"
A few things I did to drive engagement and upvotes
- Connect with almost everyone from my network
- Offered to do a free video for one random person on IndieHackers and ProductHunt that would check out our launch. (still working on announcing the winner here: https://www.indiehackers.com/post/i-will-create-a-promo-video-for-a-random-indie-hacker-for-free-cb373effa2
- Reached out to some more micro-influential good friends that I knew I could count for a shoutout.
What I would do differently
- When you post the announcement on LinkedIn, don't include the link in the post. It will decrease your reach. Include it in the comments.
- Reach out to people one day in advance as a lot of people did not see the message in time, so they upvoted after the day was over (got more upvotes than position 6 but the upvotes came after the day was over, so didn't move us up the ranking)
- Start with the expectation that there are a lot of products that buy their upvotes and comments. I know PH is doing stuff to fight this during the launch (hence the drops in upvotes) but still.
With all being considered, I think the launch went awesome.
Of course, I would've liked to get more upvotes, but there were some pretty awesome products in the first positions that deserved the podium more than our content project. 😊
That's it!
What do you think about our results, and how do they compare to your previous launches?
