We interviewed a student-run sustainability-driven lifestyle tech brand with 600+ customers eagerly waiting for their first product
https://the100club.io/stories/6/this-sustainability-driven-lifestyle-tech-brand-has-600-customers-eagerly-waiting-for-their-first-product
“My First 100” aims to showcase how Singaporean founders spend their first 100 days in their businesses. Flint is student-run, got their first 100 orders through crowdfunding, and currently has 600+ customers eagerly waiting for their first product.
What I find interesting here is the gap between people caring about sustainability and actually changing their buying behavior.
Having hundreds of people waiting for a first product suggests that the founders may have identified something more important than awareness: a willingness to act when the sustainable option is practical and desirable.
That seems like an important lesson for sustainability-focused founders. The goal is not only to explain why a problem matters, but to design products that make the better choice easier.
I’d be curious to know what they learned from those early customers that changed the product itself.