We just launched on Product Hunt today — here’s how it’s going so far 🚀

I love how easily accessible your product is. I have a question for you
Do you send the emails yourself or are they automated.?
After someone buys, they receive their pdf. And also, besides using PH how does one market such a product ?

This is great. I love seeing people take steps forward, and you should be proud of every step, even if it's a small one. Even if you have to take a step BACK, because it means you learned something (if you let yourself learn it!).

Because I think it's valuable to everyone in this community, I'm going to share a bit of advice. Please see this as support, and not criticism. I've worked with a TON of startups, and my own projects ALWAYS have a lot of improvements to be learned from. It's part of the gig, and it's how we win.

Let me know if you find this valuable, or if you have specific questions. I hope to do more of this on here if people think it's worthwhile. Happy to help founders in any way I can.

. . .

1) Selling Advice is Hard / Objection Handling
Whenever you're selling advice (as you are) people's first reaction is skepticism. There is SO much advice out there, especially in the health and fitness space.

Your messaging has to embrace that skepticism, anticipate what a doubter might think, and address it...

What makes your plan better than any other? What about your plan will make me successful when others have failed? Who has succeeded with your plan? What were their actual results? Who endorses your plan?

This is called 'objection handling'.

2) Guarantees are Powerful
Also, you offer a refund (in the FAQ). I would fly that flag loudly... SATISFACTION GUARANTEED! "We can't guarantee you'll stick with it, but we guarantee you'll like the plan when you get it, or you'll get your money back on the spot!"

3) Uniqueness is Key
For any startup, what's your "Secret Sauce". If you can't say that [my product] is the ONLY product that offers [some aspect of your offer]" you're in for a hard sell.

But this can help you succeed, if you reverse engineer it... [other products in this space] NEVER seem to offer [some aspect of the offer]... can you?

For a fitness plan, what makes it valuable? Personalization, sure. But I can get that.

AI? Maybe, but don't bank on it. AI is a commodity now, and it's only going to get worse. AI has to be a tool that provides something else of value. "we use AI to provide gold" is better than "we use AI so our product is gold".

What can AI do for you that others have failed? Unique exercises? Unique reps/equipment/timing? Personalized motivation? Deep-dive details into why a tip works, or why it works for your body type? A range of options for different results/preferences? Tighter links to diet, exercise, supplements, scheduling, etc.? Adoption and analysis of untraditional (but effective) elements to a plan?

Go BIG into your uniqueness, and any objections you might get form users.

4) Cheap is a Problem
You tell a customer what you think your product is worth by putting a price on it.

If it costs too much, I think you hold it in high esteem, but I think you're probably wrong. I won't risk my money to try it.

If it costs too little, I think you hold it in low esteem, and I think you're probably right. I won't risk my money to try it.

A $5. plan seems very cheap to me, honestly, going by the number alone. I'm LESS likely to buy it because it's cheap enough that my expectation of quality is diminished.

A great way to solve for this is pricing tiers and special offers.

Have your "Standard" Report sell for something like $29.00, and PACK it full of every AI tidbit you can pack it with. "You'll get this, and this, and that, and this, and... and so on."

Add an "Advanced" Report with even more details. Really go deep. "This 50 page PDF collection will...." blah blah blah. The kitchen sink. Assume nobody will buy it. It's ok.

Then have a "Trial" Report for $9.99 with only the core features that demonstrate real value. "The details you REALLY need to lose weight and get in shape. See what we're all about". And sell this as "we can do so much for people's health and fitness, we wanted to make our basics as accessible as possible. We know if people try it, they'll come back for more."

AND THEN, have a 50% off sale for "Get your summer body", which gets your price point to $5. (if that's where you want it), without your product seeming to be cheap.

GTM Feedback Summary for AI Fitness Product

1. Handle Skepticism Upfront

• Include a proactive "Why Us?" section.

• Address common objections in the copy before they arise.

2. Explain the Tech Clearly

• “Advanced AI-powered logic” is too vague.

• Specify what variables the AI uses:

  • Current fitness level

  • Equipment availability

  • Diet

  • Recovery needs

  • Injuries, etc.

• Clarify how personalization actually works beyond generic programming.

3. Sharpen the Ideal Buyer Persona (IBP)

• The market is broad and crowded — be specific.

• Define who it’s really for (e.g., beginners, busy professionals, athletes on a cut).

• A narrow focus improves targeting and messaging.

4. Double Down on Differentiation

• Specificity beats generic claims.

• What’s your unique edge beyond “AI”?

• Show how your tech delivers value better or differently than others.

Congrats on the launch — that’s a huge milestone, especially as a solo founder! 🎉

I love the simplicity and accessibility of MyFitTrainingPlan. $5 for a personalized, no-friction workout plan is super smart, especially in a world flooded with expensive subscriptions.

Totally agree with your takeaways too — warm audiences and storytelling are everything, especially on Product Hunt. One idea: consider weaving your “why” more into the Product Hunt description. People connect deeply with founders’ personal motivations, especially in health and wellness.

And yes, PH can still drive meaningful traffic, but it often works best when it’s part of a bigger strategy (email list, community hype, pre-launch buzz). Still, you’re learning in public and that’s what builds long-term trust and traction.

Rooting for you — this is just Day 1! 💪🚀

Love the no-subscription model — it’s smart for repeat users if they enjoy the workouts. I'm also building in health & fitness. From what I’ve seen, Product Hunt works best when the launch is well-planned.

Congrats on the launch! I've heard similar things about launching on PH. How did you warm your audience and how much time did you invest in the preparation of the launch? Did you do all by yourself or did you get professional help?

Hey cool product! Love the idea of no subscription, you can definitely get repeat customers if they like the workouts. I'm building in health and fitness too. From what I hear product hunt isn't really for early launches now, you really gotta plan your producthunt drop.