We just launched publicly — here's what four weeks of beta actually taught us
AdPlus team here. Today we're opening the doors publicly, and I wanted to share what the beta period actually looked like, since IH tends to reward honesty over highlight reels.
What we built
AdPlus lets you plan and launch paid campaigns across ten ad platforms — Google, Meta, Amazon, LinkedIn, Microsoft, TikTok, Pinterest, Snapchat, Reddit, and Spotify — from a single login. The AI handles the planning: budget allocation, audience targeting, creative specs, scheduling. You connect your accounts, tell it your goal and budget, and it builds the campaign structure across whichever networks make sense. You review and launch.
The problem we kept hearing from in-house marketers and small teams wasn't that they didn't know what to do. It was that doing it across five platforms takes five times as long, five separate logins, and five different reporting dashboards. They're not lazy. They're just outnumbered.
Beta: what went well, what didn't
We ran the beta for about four weeks starting April 21. A few things stood out.
Paid acquisition didn't work the way we expected. We ran campaigns early on and the numbers weren't there. We pivoted to content pretty quickly, which honestly performed better. We published a handful of blog posts, started submitting to communities, and got more traction from that than from the ad spend. (A little ironic for an ad tech company, but that's the truth.)
The wizard was a bigger unlock than we expected. When we built the Quick Start flow, we thought it was a nice-to-have. Watching people actually use it, it became clear that the planning step is where the value is. Most users don't need help executing a campaign — they need help deciding what to run in the first place. The AI planning layer is what makes the rest worth doing.
We also ran 60 programmatic SEO pages live under /tools/. They're indexed and pulling in some early long-tail traffic. That's an experiment we'll keep building on.
Today
We're publicly live as of this morning. The waitlist offer is still open: the first 50 users get 12 months of Pro free. Pro is normally $99/month and covers all ten networks. Starter is free and covers two.
If you're running paid campaigns across more than one or two platforms and spending more time on logistics than on strategy, that's exactly who we built this for.
Happy to answer questions here. We'll be around.
