Quick milestone update from Foundersbar:
We've been asked the same question by founder after founder over the past year: "How do I know whether to do PLG or SLG?"
So we finally wrote the definitive answer, not based on theory, but based on patterns we've seen across 120+ startups we've worked with directly.
What the guide covers:
→ The 6-question product fit test that tells you which model suits your product
→ How PLG and SLG compare at every funnel stage (acquisition through expansion)
→ The hybrid model that Slack, Figma, and Atlassian all run, and when to build it
→ The PQL framework: how to identify your highest-intent users from product behaviour
→ The 5 most common mistakes we see founders make with this decision
What surprised us writing it: the biggest mistake isn't picking the wrong model. It's picking for the wrong reasons choosing PLG because you dislike sales, or choosing SLG because you don't want to invest in product onboarding.
The model should follow the product. Not the founder's preferences.
Full guide is live on the blog. Would love feedback from anyone who's been through this decision, especially if your experience contradicts anything in the framework.
Link: https://foundersbar.com/articles-and-research/product-led-growth-vs-sales-led-growth