We keep wondering why design to code still feels this broken

As a team building products ourselves, there’s one thing that has consistently drained more energy than we’d like to admit: the handoff.

You probably know the cycle too.
Design looks clean.
Dev starts building.
And then the slow drift begins. The spacing is off, the layout shifts, the components don't quite match.
No one is wrong, but somehow everything slips.

It's a small problem on paper, but it grows quietly until it eats entire days.
And honestly, there was a moment where we had to ask ourselves:

Are we the only ones who are tired of pretending this is fine?

Out of that frustration came a simple question we couldn't shake:

Why do our tools treat design and code like two separate worlds?

Sketchflow didn’t start as a grand vision.
It started because the gap between "looks right" and "built right" kept wearing us down.
We were tired of translating, tired of reconstructing layouts from static images, tired of the constant negotiation between design intent and implementation reality.

So we tried something different:
What if the design starts in the same language the product ends up in?

That's why Sketchflow's foundation is HTML.
Not because it's trendy, but because it's honest.
It's the language everything eventually converges to anyway.

We're still figuring things out — who truly needs this, whether it solves enough pain, and whether this direction actually resonates beyond our own workflow.

But if you've ever felt that familiar friction, the "why is this still so hard?" kind. We’d genuinely love to hear how your team handles it. Chances are, we're not the only ones who got tired of pretending the handoff process is okay.