We launched Workspai on Product Hunt yesterday.
Workspai is a VS Code extension for backend teams. The core idea is simple: AI coding tools are usually file-aware, not workspace-aware. They can see the file you're editing, but not the broader project structure, installed modules, recent changes, or team conventions. We built Workspai so AI can work with real backend workspace context instead of generic guesses.
The launch itself taught me a few things quickly.
First, distribution is much more manual than it looks from the outside. A launch page alone does almost nothing. The actual work is in the comments, the follow-ups, the founder replies, the social posts, the DMs, and the communities you’ve already spent time in before launch day.
Second, people respond much more to a clear problem than to a feature list. The phrase that consistently got attention was some version of: “AI coding tools are file-aware, not workspace-aware.” That landed faster than talking about architecture, prompts, or implementation details.
Third, comments were more valuable than votes. Votes help visibility, but the useful signal came from the questions people asked:
- how this differs from Copilot or Cursor
- whether the context stays local
- whether this actually reduces contradictory suggestions
- how Workspai relates to RapidKit
That last one was especially useful because it exposed a positioning problem I still need to keep improving:
- RapidKit = execution and trust layer
- Workspai = intelligence layer on top
Fourth, launch-day content has to be shorter than you think. A lot shorter. The longer explanations were useful in docs and detailed posts, but the messages that worked best in public feeds were the simplest ones.
A few honest notes:
- we’re still early
- revenue is still zero
- positioning is improving, but not perfect yet
- the product is much clearer now than it was a few weeks ago
The good part is that the launch forced clarity. It made me compress the value proposition down to the version people actually understand quickly.
If I were doing the launch again, I’d spend less time polishing copy and more time preparing tighter follow-up posts and reply templates.
For founders who’ve launched devtools before: what mattered more for you after day one — distribution volume, comment quality, or product page clarity?