We mapped out our entire GTM - here's the Kill the Stack playbook we're running at Wysera
Six months ago, I was running lean teams across multiple startups with a SaaS bill that made no sense.
HubSpot. Ahrefs. Mailchimp. Salesforce. Zapier. Buffer. Calendly. 10+ tools, none of which talked to each other. $8K–$12K/month - and half our time was copy-pasting data between them.
That's the SaaS Tax. And it's not just the subscription invoice. It's the 6 hours a week of context-switching. The lead that went cold in an unopened tab. The invoice unsent for nine days.
So we built Wysera to kill it.
Here's the GTM playbook we're actually executing:
THE ENEMY: The SaaS Tax
We don't sell "AI software." We sell the death of the stack. Every ad, post, and stunt is proof for that one argument. Nobody wants another platform - they want the end of something they hate.
THE BEACHHEAD: Texas Med Spas
High tool sprawl. Owner-operated. Tight local networks. We're going deep here first, becoming the undeniable default, then widening to CPAs and insurance agents.
THE HERO CAMPAIGN: The Great Unsubscribe
We take a real business on camera, cancel its entire stack in an afternoon, and stand the whole operation up in Wysera. Filmed like a heist. It's content, ad, PR, and sales proof in one shoot.
THE LOOPS THAT COMPOUND:
- Loop A: Wyse runs Wysera's own marketing out loud - the marketing IS the demo
- Loop B: Every output Wyse ships carries a quiet "handled by Wyse" - distribution built in
- Loop C: The SaaS Tax Calculator turns a cold visitor into a personalized teardown in 30 seconds
- Loop D: Each Great Unsubscribe episode becomes a library that sells while you make the next one
THE OFFER: Replace 5 tools in 30 days, or it's free.
Bold enough to be marketing on its own. It reframes the decision from "will this work?" to "what do I have to lose?"
THE STUNT: The Subscription Graveyard
A small installation of headstones at an SMB conference, each engraved with a dead SaaS tool and its monthly price. "Here lies HubSpot. $500/mo. Survived by one exhausted founder." A photo op, a press hook, and it makes the abstract SaaS Tax physical.
THE NORTH STAR: 10,000 operators kill the stack in year one.
$1.8M ARR. 40% of pipeline from the AI answer layer. LTV:CAC of 8:1.
We're just getting started - but the playbook is live, the loops are wired, and the comparison funnel is running.
If you're a solo operator or small team drowning in tab hell, I'd love for you to run the SaaS Tax Calculator at wysera.ai and see what your stack is actually costing you.
Happy to share more of the playbook or answer questions in the comments.
