We nearly doubled MRR in the last 30 days! Our story!

Hello Indie Hackers!
Hi-five to all of you!

I'm Robert and I work with a small team on visual software designer for developers - GraphQL Editor. We made a few good decisions over the last quarter and I wanted to share details about that. In this post, I'll explain what and why it happened to grow sales. We struggled quite a long time getting sales off the ground and now we feel that we know what we're doing.

Between January and February, we have grown our MRR from 1099 USD to 1900 USD. Screenshot from Paddle below. Let's get into details.

About the product:

• Our product is a Visual Software Designer for developers.
• We focused on GraphQL since it’s becoming popular and every web developer can use it.
• GraphQL is a data layer between the frontend and the backend of the application.
• Facebook created GraphQL in 2012 and open-sourced it in 2015.
• The product has a pricing model like GitHub - it’s free for your public projects.
  If you do something commercial and you need a private account that you pay 25 USD / seat.

The background:

• Our gif demo went a little viral in Sept’ 2018 on hacker news. In 2019 we launched a company. In one weekend we got more than 2k GitHub stars and 200 upvotes on hacker news. URL here
• For more than a year we struggled to get this product off the ground still having a lot of free users.
• On average we got 1k new free users each month and grown to more than 25k free accounts.
• The MRR was growing super slowly and we were stuck between 500-700 USD MRR.
• At the end of 2020, we passed 1000 MRR.

What happened in the last three months:

• Since we had a lot of free users I’ve setup triggered feedback campaigns (user not active few days > why?, user used feature X > how da you like it? etc…) those emails looked like handcrafted and we received approx 100 messages in 3 months on average 10-20 sentences explaining each use case, feedback, bug or feature request. So we focused on improving the product and fixing bugs!
• We simplified our buying cycle. Previously: you signup with a free account > upgrade for 14 days trial with a credit card > after you decide. Now you signup and get a trial with full access without a credit card after 14 days you decide if you want to stay on paid account or free. Fewer steps less mess and easier to calculate.
• We had an option to invite team members but it was hidden in project settings. Now we pushed that to a place where you start creating your first project! Boom! A lot of people started using a product with colleagues.
• We proposed the idea of an enterprise plan (extra paid, extra features - integration with GitHub) on the website but it was no option to buy it. We wanted to test if somebody will buy it. Boom one company bought 6 seats double the basic price. It's an enterprise client and is capable of buying 30 seats!

The future:

• We’re looking for an angel investor pm for details. We’re incorporated and based in Poland.
• This month we'll launch a new diagram UML style.
• Next quarter we’ll introduce automatic serverless graphql to backend deployment directly from the browser.

Questions and feedback welcomed.

Screenshots of the product: