We scanned Nike’s store — and found where revenue is leaking

I’ve been working on a tool that analyzes ecommerce stores and surfaces conversion issues.

Decided to test it on a well-known brand — Nike.

Here’s what came up 👇

Store growth score: 68

At first glance, everything looks solid:
– strong branding
– multiple CTAs
– trust signals present

But digging deeper, a few issues stood out:

• Weak SEO metadata → limits visibility
• Unclear product messaging → reduces clarity
• Trust elements not positioned near key purchase points

None of these are obvious.

But together, they quietly hurt conversions.

What’s interesting is that even large brands with massive resources still have these gaps.

It’s not about traffic — it’s about how well the store converts.

Curious — when you look at your own store, do you actually know where users drop off?