We shipped a small release that was really about reducing hesitation
Focido version 1.5.3 includes:
a redesigned bottom nav with a floating tab bar
a quick + button for task creation
new tab icons
updated Motivator Queue and “Motivated by” cards
initials fallback for motivator avatars
removing redundant search from the feed
a cleaner Done empty state
I’ve learned that in productivity products, friction is rarely loud. It’s usually quiet and annoying:
“Where do I tap?”
“Why are there two ways to do the same thing?”
“Why does this screen feel crowded?”
That kind of design tax adds up fast. People don’t always leave because the product is bad. Sometimes they leave because starting feels slightly harder than it should.
So this update was about making the path more obvious, calmer, and less mentally expensive.
The strongest part of Focido is that you are not treating motivation like another reminder problem. You are treating it as a human follow-through problem, which feels much closer to how people actually behave.
The layoffs angle makes that clearer. People do not usually need more productivity theory. They need enough structure, social pressure, and emotional support to keep moving when confidence drops. That is a much stronger category than “social to-do app.”
One thing I’d pressure-test is whether Focido fully carries that emotional trust layer yet. The product is about accountability, dignity, rebuilding momentum, and staying in motion when life gets noisy. That is a very human promise, so the brand has to feel calm, trusted, and memorable before users even understand the mechanics.
Auryxa .com would fit that direction better as a polished consumer brand around motivation, accountability, and personal momentum. It keeps the product on your side: same app, same human accountability system, but with a name that feels broader if Focido grows beyond tasks into coaching, job-search support, wellness, or behavior-change communities.
For a product built around trust and follow-through, naming is not just cosmetic. It affects whether people feel safe enough to let the app into a personal part of their life.