we spent 10k on Product Hunt Ads – here's what we learned👇

OK, so we finally gave Product Hunt Ads a try.

Here's what we learned 👇

1 — We love launching versions of our product on Product Hunt, but sometimes, it's costly. To campaign adequately, you need hours and hours to prep & execute.

If you can afford to spend 5k on a campaign, you can get anywhere between 10-30% of an actual Product Launch campaign result.

Do your math. Should you spend time or money?

2 — Our experience is that PH Ads are about 2x more expensive than Google Ads. This really depends on #3...

3 — Product <> Channel fit! I'd always recommend understanding first how the community interacts with your product. We have two #1 ranked products on Product Hunt + we know many of our top customers came from Product Hunt.

We have an excellent Product <> Channel fit.

This lowers the conversion costs.

4 — Know your audience! More steps to convert are OK, even needed.

Here on Product Hunt, most users are your innovators and maybe early adopters (customer adoption curve). They don't like spending money but love spending time on the next coolest app!

So... they won't mind if you send them from PH Ad to → website → some store → trial as long as the message is consistent across the funnel.

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Follow me here on Product Hunt... I post weekly about my experiments with operating a startup | product | growth.

https://twitter.com/VedranRasic ⚡️