Product Hunt referral traffic has performed well for Standard Resume over the last few years, so we decide to look into advertising there. Nobody we spoke to had experience with PH ads, and we couldn't find anything online, so we decided to take a chance.
To help the Indie Hackers community decide if PH ads are a good fit for their company, we're sharing our numbers from the campaign.
Cost: $5000 (fixed)
CPM: $20 (fixed)
Impressions: 250,000 (fixed)
Clickthrough rate (CTR): 0.25%
Cost per click (CPC): $8.12
Landing page conversion rate: 23%
Paying customers: 0
Let me know if anything else would be helpful in the comments.