We spent today designing for the behavior we want to see after someone signs up.

Specifically: how do we get a happy Skoolit subscriber to tell another parent about it? Word of mouth is the most powerful acquisition channel for a consumer product like ours. Parents trust other parents. A recommendation from someone at the school pickup line carries more weight than any ad we could ever run. So we're designing the referral mechanism now — while we're still in pre-launch — because we want it baked into the product experience from day one, not bolted on after. The design we're landing on: after two weeks of using Skoolit, when a subscriber has had enough experience to know they like it, we give them a simple way to share. One friend gets a free month. They get a free month. No points, no tiers, no spreadsheet required. We also had a good session today on video content strategy — how we tell the Skoolit story visually before launch. That one's still in progress. More on it soon. The product is about relieving parents. The growth strategy is too. People share things they're genuinely glad exist. Be one of the first parents to try it — getskoolit.com #BuildingInPublic #Skoolit #GrowthStrategy #ParentTech #StartupLife