We started the validation process. It's not going great.
While the problem is there, it's definitely difficult to find the right people to put it in front of.
The ideal customer is somebody who manages E-commerce stores (WooCommerce based for now) and that see the value in it.
Facebook ads, Google ads, outreach, Facebook group posting. They are all in progress, to get some eyeballs on the product page.
So far, it being a very competitive space (SEO), it definitely is a struggle. Ads are performing poorly, are expensive and the customers are already being bombarded with cold emails by marketing agencies all the time.
I'll keep you posted!
Take a look at the product page and let me know what you think:
https://productdataboost.com/?utm_source=indiehackers&utm_campaign=post1
Congrats on the launch, looks solid. How are you currently thinking about acquiring early users and gathering feedback?
Some paid ads, some direct outreach (email and linkedin). I'm currently pivoting it a little big, I'll post an update soon!
Pivots often indicate that you’re receiving a significant signal.
Consider this: if you're already utilizing outreach and paid ads, adding a presence on Reddit, where users are often more aware of their problems—can help you connect with higher-intent users compared to colder channels.
During a pivot, Reddit threads can quickly highlight objections and gaps in your positioning, often faster than ad analytics can.
Are you adjusting your messaging as part of this pivot, or are you primarily changing the acquisition channel?