We stopped sending people to our homepage. Our cold outreach open rate jumped to 89%.

Most founders obsess over writing better cold emails.

We did too.

We personalized subject lines.
We researched every prospect.
We rewrote emails over and over.

Then we realized something.

The biggest leak wasn't the email. It was the click after it.

Every prospect landed on the exact same homepage.

It felt like:

"I spent 10 minutes researching you...
here's a page I send to everyone."

That broke the conversation instantly.

So we built Greve.

Instead of sending prospects to a generic landing page, Greve creates a personalized page for every company.

Each page is built around:

Their company
Their recent activity
A relevant angle
A clear reason why we're reaching out

And instead of guessing what worked, we track:

Opens
Time on page
Engagement
Which research angle gets attention

After switching to this approach, our early campaigns are seeing 89% page open rates.

We're still a long way from where we want to be, but one lesson is already clear:

Personalization doesn't end with the email.

It starts there.

The landing page should continue the conversation—not reset it.

I'm curious...

If someone cold emailed you today, what would make you stay on their page for more than 10 seconds?

Would love to hear how others are thinking about outbound.

👉 https://greve.io