We stopped using AI to write “better” cold DMs. We started using it to find why someone should care today.

When we started building Contral, we thought the difficult part of outbound was writing personalized messages.

We were wrong.

Most AI outreach tools can already take a LinkedIn profile, mention a recent post, and produce something that looks personalized.

The result is usually better-written spam.

The real question is:

Why should this person care about your product today?

A company matching your ICP is not enough.

“Marketing agencies with 10–50 employees” is a market.

“A marketing agency that just launched a new service, hired two account managers, and is now under pressure to fill the pipeline” is a buying moment.

That difference changes the entire message.

Generic:

We help agencies automate outbound and book more meetings.

Signal-based:

Saw you recently launched the new performance marketing offer and added two account managers. Are referrals already creating enough pipeline for the new team, or are you building a dedicated outbound channel around it?

The second message works because there is an actual reason for the conversation to exist.

So we built Sumora around this workflow:

1. Describe the customer you want in plain English

2. Find matching prospects on LinkedIn and Instagram

3. Identify hiring, launch, expansion, content and growth signals

4. Research what changed inside each business

5. Draft the message around that change

6. Run structured follow-ups

7. Manage replies and interested prospects from one place

Nothing is blindly blasted.

The founder or team reviews the campaign and controls what gets sent.

We are now working directly with a small number of B2B founders and agencies to build their first campaign with them.

We help with:

• narrowing the ICP

• choosing the strongest segment

• finding the first prospects

• defining the buying signals

• writing the LinkedIn or Instagram sequence

• setting up the campaign inside Sumora

• reviewing the first replies and improving it

I’m looking for a few live B2B products or agencies where one customer is worth enough to justify personalized outbound.

Drop your:

Website:
Average customer value:
Ideal customer:
Current acquisition bottleneck:

I’ll reply with the first segment and buying signal I would test.

Or, if you would rather map the campaign together directly:

https://cal.com/trysumora