We turned a cold LinkedIn DM into €17,000 in 14 days - 100% outbound, 1 demo, no fluff
Hey indie hackers đź‘‹
Wanted to share a recent win (and break it down transparently in case it helps someone else):
We’re building Topliner - an AI-powered copilot for executive search. Think: market mapping, done by AI instead of weeks of manual research.
A few weeks ago, we ran a cold outreach test on LinkedIn. Here’s how it went:
🚀 The Timeline:
Day 0: Cold DM to a hiring manager
Day 2: Quick 30-min demo call
Day 3: Closed a €2,000 pilot project
Day 8: Delivered async in 5 days
Day 14: Client came back and prepaid €15,000 for 10 more projects
Total: €17,000 closed in 14 days, 100% from outbound.
This is our biggest deal so far - and we’re just ~6 weeks into selling.
🔍 Why it worked (we think):
- The offer was simple and scoped: €2k, fixed delivery, fast timeline
- We talked directly to a pain point (exec search firms hate slow market mapping)
- Delivery was async and fast — and showed real value
- The first project sold the rest. No chasing needed.
We’ve now done ~€24k in sales from outbound since late April.
No ads. No product-led growth. Just cold DMs, clear value, fast delivery.
If you're working on something similar (outbound, service-as-product, vertical AI) - I’d love to swap notes.
Also happy to:
- Share the DM script we used
- Walk through how we run + deliver projects
- Talk tools we use for ops / fulfillment
Let me know what you’re building and what’s worked for you 👇
Massive win — congrats! 💥 Love how you nailed the combo of clear offer, fast delivery, and direct pain point targeting. That €2K pilot flipping into €15K prepaid is proof that value speaks louder than follow-ups. Would love to see the DM script!
thanks!
I am building GrackerAI
Really impressive execution, Arsen — love how you kept the offer simple, fast, and scoped tightly to the pain point. Shows what’s possible with focused outbound and clear value. Would be keen to see that DM script sometime!