Website re-design to (hopefully) gain the trust of my visitors. Feedback request!

I feel like you may need to talk to your current customers, find out why they used your service, and craft the copy around that

Ur right to focus on trust - if I'm letting some Facebook account access my insta account, I need to trust it.

Social proof creates trust

1. Lead with user testimonials (this should come right after your hero text). I.e. where you currently have small user avatars -- this isn't really doing much for me.

Change this to user testimonials.

2. Show the number of users in the community. i.e. "join 2,310 influencers"

3. Simple interactions like buttons that change on hover/press can also add implicit trust

---

I haven't watched this yet, but this talk from Joe Gebbia of AirBnB sounds like it's right up your alley:

https://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust?language=en

---

Additionally, trust only becomes an issue when you don't offer enough value. if someone feels like they are getting enough value out of something, they stop focusing on trust. It's a table stake, not something that will sell your service.

Sell your service by focusing on the benefits, and have the sense of trust built through those testimonials that focus on the value the service provides.

Hi Tim, thanks for sharing. I am an NYC based graphic designer and brand strategist. On the design side: Upon looking at the page, I don't get a sense of trust from the design elements you've chosen they are 1. too casual and 2. lack an edge or sophistication one might want to see for a company focused on working with Instagram influencers. The title header font must be changed. In terms of copy: I don't get a strong understanding of what your value prop is, really ever on the home page. Who is this for? How do they use it? And what is the use case? are all questions that come up for me. Happy to chat more — email is in my profile!

I don't think that a "value" page and a "community" page is that defines if a site is safe to use. What I think your doing is pulling the API from Instagram only if influencers come and create an account with you and give you permission to post them on your site, and they have the option to delete themselves from your site? If so this sounds perfectly reasonable, especially if you allow them to have "private" pages to share just with their potential customers instead of made public.

I have no idea why you feel that you have mistrust with your customers, I assume something happened, but regardless you can just go ahead and assume you've lost their trust for good, and your focus should be on bringing in new customers.

That being said, I think you have a good idea, but a bad UI. Horrible color choice.