If you've been doing this long enough, you've likely had some campaigns that just knocked it out of the park: A big launch, a highly-engaged social media post, you name it.
Since we're in our resolutive spirit with the new year, it's good to reflect on our last year's practices to set ourselves for bigger, better success this year. So I ask the community: are those one-off successes enough? Based on what you learned, have you been able to replicate said success later on?
And the discussion prompt of the week:
Are shiny metrics like these enough to propel your product forward or what are you going to do to replicate your success this year?