Week 2: killed my wrong ICP, started YouTube, still 0 customers.
1 week ago I posted "I built a SaaS in 10 days. 3 weeks live. 0 paying customers." That post hit #1 on IH with 150+ comments. Half of what I'm doing now is straight from your feedback. Thanks.
The numbers:
- Still 0 paying customers
- 5 LinkedIn Premium DMs sent this week, hit InMail cap on day 1
- 1 free signup from Romania (didn't convert)
- 1 IH thread (the previous one) = 1 signup
- Posted on r/copywriting = 0 traction
- Recorded my first YouTube video in 2 years
What I killed this week:
The ghostwriter/agency ICP. Two weeks ago multiple commenters here (and one harsh chat with an actual senior ghostwriter) made it clear: senior ghostwriters have voice profiles, custom GPTs, and editing workflows already. PostDew replaces their value-add, not extends it. They wouldn't pay.
What I think the real ICP is:
Solo founders and B2B operators who use ChatGPT to draft LinkedIn posts and feel embarrassed when their content "smells AI." Not writers. People who hate writing but whose pipeline depends on posting. Fractional CMOs, sales pros, indie founders building in public.
The bigger thing this week:
I started YouTube. I was terrified. I've started and quit 7 YouTube channels in 5 years. Last time I quit was 2 years ago after a personal thing. The fear of friends and relatives seeing me on video again has blocked me for years.
I recorded Day 1 anyway. Phone propped on a window (only stand I have). Broken English. Raw room with visible clutter. Still publish it anyway with fear.
Day 1 of the documentary: https://youtu.be/EiFfywEdkVU
What I'm learning:
Building and selling are completely different sports. I knew that in theory two weeks ago. I'm learning it for real now. Things I didn't know existed when I started PostDew: inbound, outbound, ICP, distribution channels, the difference between traffic and conversion. I'm learning all of these by failing in public.
The meta-irony from week 1 is still real: I built a tool to help people who hate writing LinkedIn posts. Now I'm writing LinkedIn posts about not having customers. Now I'm also recording YouTube videos about not having customers. The dog-fooding compounds.
Here's the honest read:
If PostDew doesn't work by Aug 7 (my kill-date), I still have my full-time dev job. The 10 days I spent building it taught me to ship a full SaaS solo. The next product will be faster. The skills I'm picking up by selling (or trying to sell) PostDew are skills that stick regardless of outcome.
So whether this works or not, I'm building me, not just the SaaS.
What I'd value feedback on:
- For the founder/operator ICP, what tool do you currently use to draft LinkedIn posts? Happy with it or not?
- Is YouTube + IH + Reddit + LinkedIn too thin to spread across for a solo founder, or is multi-channel the right approach early?
- Anyone here who shipped fast, picked the wrong ICP, and pivoted to the right one? How did you find it?
The YouTube channel is the documentary. I'll keep posting weekly updates here on IH. If you've ever quit something and wanted to come back, Day 1 is basically about that.
Demo: postdew.com (no signup, 1 free per IP per week)
Brutal feedback welcome.
Manish - @maniishbhusal on X
Manish — respect the transparency. 0 customers after 3 weeks is a data point, not a verdict.
One thing that jumped out: you said "I didn't know the difference between traffic and conversion." If you're driving any visitors to PostDew but they're not converting, the problem might not be your ICP — it might be your site itself. Slow load times, weak headlines, missing social proof placement, unclear CTA above the fold. Small fixes, big conversion jumps.
I run AI SEO + conversion audits that find the technical and on-page issues killing signups. Happy to do a free 3-issue scan on PostDew — no strings, just data. Takes 2 minutes.
Full audit with fix roadmap is $350 if you want the deep dive. But let's start with the free scan — reply with your URL if you want it.
On the multi-channel question: at week 2, YouTube + IH + Reddit + LinkedIn is too many. Bullseye Framework (Traction book) says this exact thing: spreading thin across channels early means you never get signal from any of them. Pick the one most likely to reach your actual ICP and go hard for 2 weeks. Based on your new ICP (solo founders/B2B operators who use ChatGPT for LinkedIn drafts), IH is probably your best bet right now -- they're here, they have the pain, and this post is already working.
On the ICP pivot: the new framing is much sharper. 'Solo founders who hate writing but whose pipeline depends on posting' is a real, paying ICP. Ghostwriters were never going to pay -- you nailed that. The fractional CMO / indie founder building in public angle is the right move.
On managing multi-channel as a solo founder -- once you do find product-market fit and expand channels again, the thing that kills most solo operators isn't the content itself, it's tracking what's working across channels in one place. Most people end up with one Notion page per channel that they never update. Worth setting up a simple linked content pipeline early (channel + status + signal + date) -- even if it's just a /bin/bash Notion template -- so you're not losing the pattern of what's converting.
Root for PostDew. Keep posting the weekly updates.
Bullseye Framework is the right reframe. Spread across 4 channels at week 2 is exactly the trap. Doubling down on IH for the next 2 weeks. The audience IS here, the post IS working, anywhere else is dilution right now.
ICP pivot is right. Ghostwriters were a trap I'm glad I killed before sinking more DMs into it.
On tracking, setting up a simple sheet today (channel, post date, signal, conversion). Notion template is overkill at my volume but the principle is right.
Thanks. Will tag you in the week 4 update with results.
This pivot makes sense. Ghostwriters were probably the wrong ICP because they already have taste, process, and voice systems. The stronger buyer is the operator who knows LinkedIn matters but feels exposed every time their post sounds generic, over-polished, or obviously AI-written.
I’d sharpen PostDew around that pain: not “draft LinkedIn posts,” but “remove the AI smell from founder/operator writing.” That is more specific, more emotional, and more urgent than another LinkedIn content tool. The embarrassment angle is the hook because people do not just want content, they want to avoid sounding replaceable.
One thing I’d think about early is whether PostDew will age well if the product expands beyond LinkedIn drafts into voice repair, writing cleanup, and founder content systems. A broader SaaS-style name like Beryxa .com would give it more room than a name tied closely to posting.