1
0 Comments

Week 2 of building PostSider: I cut my product pitch from three sentences to one

Quick update on PostSider (social media publishing tool I started building this month).

The most useful thing that happened this week wasn't code. It was a comment on my last post pointing out that I was pitching three different products at once: a scheduler, a cross-poster, and an API for AI agents.

Three value props means zero positioning. So I picked one.

PostSider is a publishing API for AI agents. You draft content in Claude Code, n8n, or whatever agent stack you run — PostSider gets it onto your social platforms without you touching the Meta Graph API or registering developer accounts anywhere.

Scheduling and multi-channel publishing still exist in the product, but they're the supporting cast, not the headline.

What I'm working on now:

- LinkedIn integration via the Community Management API (done-ish, n8n pipeline works)

- The public API design — keeping it to basically one POST endpoint

- A mascot, because every product needs a little guy

Lesson for anyone earlier than me: post your pitch before you build. Strangers will find the holes in it for free.

posted toAvatar for product PostSider
PostSider