Week 2 - Onboarding Refactor and Honest Numbers
What I did:
Spent most of the week on something I didn't plan: a full onboarding refactor. What started as a simple restyle turned into rewriting the entire flow. Added animations, mid-step encouragement, and a clearer progression. No screenshots yet, but next week I'll share a before/after video.
Published my SEO play: The 5 Traps That Kill Your Promotion. Writing that article also forced me to be disciplined about scheduling social derivatives. Each article now generates a chain of posts across LinkedIn, X, Dev.to, and here. The article is the anchor, everything else flows from it.
What worked:
The content machine is real. Publishing an article and then systematically adapting it for each platform creates a rhythm that's hard to fake. One article, five posts, zero blank-page syndrome.
The pathologies framing. People recognize these patterns immediately.
What didn't:
Traffic is still low. Single digits on most days.
Waitlist signups are at zero. This stings to write publicly, but there it is. I'm wondering if I need to make the subscriber rewards more visible, or if the CTA itself needs work. Maybe both.
The onboarding refactor ate the entire week. I wanted to ship more on the marketing side, but the product needed the attention.
What's next:
Finish the onboarding and record a before/after video
Once onboarding is live, shift more energy into marketing and beta promotion
Keep publishing. The SEO compounding game is long, but it's the one I chose to play
If you're building in public too, how did you handle the early "nobody's looking" phase? Genuinely curious.
