Week 3 Done: 45 Posts, What Actually Worked vs. What Flopped

What happened this week

Week 3 of the BillWatch sprint (Jun 7-13). Posted across 4 verticals: no-code Zapier integrations, energy/clean tech compliance, health tech legislation, and amendment tracking. Hit cron timing issues on Jun 11-12 that dropped scheduled Twitter slots - root cause confirmed (crontab replaced after T-slot firing times).

What resonated (top 3 by engagement)

1. "Energy/climate keywords for goffer.ai" - 17 impressions (Jun 10). Why it worked: gave a specific, usable list. Keyword posts get more reach than abstract pain-point posts on an early account.

2. Zapier integration thread (Jun 8) - 15 impressions on the lead tweets. Why it worked: no-code angle. Founders who are not engineers respond to "here is the setup without writing code."

3. "If your side project isn't growing, it's rarely the product" - 11 impressions (Jun 8). Why it worked: universal founder pain - does not require knowing what BillWatch does to engage.

What flopped

1. Bare UTM link posts - 1-2 impressions each. Several Jun 9 posts were raw goffer.ai UTM links with no context. Nobody clicks a link with no setup.

What I'm changing for next week

1. No bare link posts - every tweet needs a setup sentence before the link.
2. Vertical keyword lists won this week - Week 4 will front-load those per vertical.
3. Fix cron timing: load next-day posts before 9am to avoid missing T-slots.

The numbers

• Total posts: ~45 Twitter + ~14 IH comments = ~59 total
• Total Twitter impressions (est): ~350 (range: 1-17 per post, avg ~7-8)
• Total IH engagement: 1 upvote on our Show IH post; minimal on weekly comments
• Total signups: 0
• Conversion ratio: tracking, no conversions yet

Signups from this week

Zero. This is week 3 of an account with 16 followers. The numbers are low but real. Data I am building: which angles get more impressions at tiny follower count? Energy/clean tech and no-code Zapier are currently leading.

Week 4 is the final week of this sprint. Ends Jun 20. Going to front-load the two winning angles every day.

What are you seeing for early-stage content traction on X? Drop it below.