Week 6 update — LifePilot

by LifePilot

First real data from Apple Search Ads.
The campaign has been running for a few days: 516 impressions, 13 taps, 3 installs. CPA is €3.00 per install, TTR 2.52%, conversion rate 23%. For a first campaign with no optimization yet, I'll take it.
Also had a single-day record of 6 downloads on May 25th — the highest since launch.
Version 1.2.3 is currently in App Store review. This build adds PostHog analytics (so I can finally see retention data beyond what App Store Connect shows), new widgets, and several bug fixes.
One thing I've been thinking about: the gap between Reddit engagement (2.1K views on one post) and actual downloads (~19 total) is still the main puzzle. Someone in the comments here suggested adding a "what stopped you from downloading?" question directly in the threads where I got real engagement. Did that yesterday. Waiting to see if anyone answers.
Still pre-revenue. Still building.