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Weekend Inspiration: SAAS founder stairsteps to a $10M exit...

I like reading about people who start from nothing and make amazing achievements all with their hard work and planning. It reminds me it’s possible to get there from here and validates my own ongoing journey.

A couple of days ago I found a new book written by a guy who sold his business for $10 million after bootstrapping all the way to that level.

In his former career, he was a construction worker, earning a blue-collar salary and now he has more money than he cares for.

His journey is exceptional only in the sense of how few people are doing it. In principle, he progresses organically from one achievement to another in what he calls the ‘stair step method’.

What’s the stair-step method?

Every achievement you unlock has to set the stage for the next.

Where are you in your business right now? Do you have a couple of clients already? Are you producing content? Are you creating products?

That’s the first level of the journey. If you stopped here it’d be last.

If you don’t stop it will eventually lead to a better opportunity. The only thing is, you have to learn and grow every day.

Write better copy, run better ads, create better training, and do better outreach.

Do everything slightly better the next time around. You do that for a while and you will begin to unlock better results.

More clients, more opportunities, more connections. Keep building and eventually, you will reach a place that you didn’t even think was possible when you first started.

It happened to me. I started down to my last $7,000 and no job, built all the way here, and working to go beyond.

It happened to Rob Walling, the guy I have been talking about.

He sees his journey as a stair step. Each one higher than the other. I see mine as a series of doors opening. You unlock one door to find the other. It’s the same thing. just different visions.

Are you on your stairstep or open-door journey? Where do you stand today and where are you going?

posted to Icon for group Building in Public
Building in Public
on August 19, 2023
  1. 2

    Agree, love the idea of "stair-step method", which actually reminds me of ChatGPT.
    Everybody knows that LLM can be smarter when you ask them to think step by step.

    I believe it's the same when it comes to life. Althouth I am now still working in a SaaS Company, havn't started my Micro-SaaS project yet. But when I look back for the past 10 years, my skills/mind together with my earnings are all the same, going up step by step. You can never achieve 100th floor if you didn't step on 10th floor. And each time when I get promoted, I would also look back, for example what I was thinking about a year ago, and I can improve further for the next year.

    This method can apply to almost everything in life, always know clearly where you are and think how to move up to next level.

    1. 1

      I totally agree. Recently I got a screenshot from one of the platforms I sell on... It told me I had made a sale of $4M... Well it took a while and the journey was very eventful.

      Be warned though, sometimes there are some steps back.

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