A lot of visitors look at the pricing page then return to homepage scroll +70% and then they return to the pricing page again but don't take action. What should I do to make them take action on their last visit to pricing page?
For what it's worth, I always check the pricing page first. If the paid plans are out of my pricing leage, I leave the site altogether and don't bother visiting it further. I may give it another quick look if the product is unusual or innovative.
^ This. Or same if there's no pricing, or instead of pricing they have "contact our sales team" which is basically saying I can't afford it.
"Contact our sales team" screams enterprise pricing. Which is okay, mind you.