So I've been running my marketing agency solo for 3 years and honestly around February I was completely cooked, like I'd finish a project for one client then panic because I had nothing lined up next and the cycle just kept repeating
The worst part was spending basically half my week cold emailing and DMing people who didn't even respond, my close rate was maybe 1 in 10 if I was lucky and I felt like such a desperate loser in every sales call because they knew I needed them more than they needed me
Anyway I completely flipped my approach in March, started writing actual helpful posts on LinkedIn about stuff I learned fixing client campaigns, like real behind-the-scenes breakdowns not generic motivation garbage, then I started using LiFast to put together a lead magnet that lets people download a resource before they even talk to me so only serious folks book calls
Now I'm getting around 3-4 people reaching out every week who already read my stuff and see me as someone who knows their shit, my close rate is honestly closer to 6 out of 10 because they're pre-sold on me before we even hop on a call, the craziest part is I work maybe 35 hours a week now and I'm way less stressed because I'm not constantly hunting for the next client while trying to deliver for current ones
Terrible way to promote LiFast btw.