We're hiring with no resume required — just show us what you'd build
Hey IH
I'm the CEO of HappyCo — we're a PropTech company at $35M+ ARR with data on 5 million apartment units (maintenance, inspections, property conditions). We're hiring a Growth & Demand Gen Lead, but we're doing it differently.
No resume. No cover letter. No recruiter screen.
Instead, pick one of three challenges:
Option A: Build an actual demand gen campaign targeting multifamily property managers. Landing page, emails, ads, targeting — real assets, not a strategy deck.
Option B: Design an AI agent or workflow that turns our 5M unit dataset into pipeline. Show us how it works.
Option C: Wild card. Surprise us.
Record a Loom walking through your work. Spend 4-6 hours max. Use AI tools — we expect it.
Email: [email protected]
Subject: "Here's what I'd do"
I review every submission personally. No ATS.
I'm posting here because IH is full of builders who think about growth the way we want someone to think about it — from first principles, with a bias toward shipping.
Would love feedback on this approach too. We've never hired this way before.
That's a practical and more robust approach for growth roles. Just curious if this role is available outside the US (remote)?
this is honestly how all hiring shoud work. resumes are such a terrible signal for growth roles especially - the best growth ppl ive seen are the ones who just ship stuff and figure it out, not the ones with the prettiest linkedin
option C is the move btw. the "wild card surprise us" option will attract the most intersting candiadtes by far. thats basically how we hire for our small team too - show me what u built, i dont care about ur degree
the "use AI tools we expect it" line is refreshing. so many companies still pretned like using AI is cheating lol. we lean heavy on AI across all our apps (one generates personlized audio content, another does AI horoscope podcasts) and honestly the ppl who know how to use AI well are 10x more productve
one thought - the 4-6 hour time cap is smart but make sure u actually respect it. ive seen companies say "small project" and then the actual scope is like 20 hours. that kills trust fast
cool approach, hope it works out for yall
This is a really interesting hiring approach — love the proof-of-work angle.
Quick question: is this role fully remote, and are you open to candidates outside the US ?
Love this approach. Resumes are terrible proxies for actual building ability, especially in today's AI-assisted development world.
I'm curious about the specifics – are you giving everyone the same project brief, or do you let candidates pick their own problem to solve? And how do you evaluate submissions fairly when people have different experience levels and time constraints?
I actually shipped my first iOS app recently using mostly AI assistance (Claude + vibe coding). The traditional hiring process would probably screen me out immediately since I don't have formal iOS experience, but the app is live and working. This kind of approach could catch people like me who can ship but don't fit the typical profile.