What 28 users taught me about building an AI SaaS
When I launched Daymora, I had no audience, no social following, and no marketing strategy.
During the first two months after launch, 28 users signed up organically. And the surprising part is that the most of them came from Google Search.
That gave me confidence that I was solving a problem people were actively searching for, not just something I thought was interesting.
Once I realized that, I stopped focusing only on building features.
Instead, I started asking users what they actually needed.
I added in-app popups to collect feedback, reached out by email, and spent more time understanding why people signed up, and why some didn't become paying customers.
Those conversations changed how I prioritize the roadmap.
The biggest lesson I've learned is that shipping the product is only the beginning.
Marketing isn't just posting on social media.
It's improving your SEO, talking to users, collecting feedback, and iterating based on real problems instead of assumptions.
Today, Daymora generates $1800 as an average monthly revenue. I'm still far from where I want to be, but looking back, those first 28 organic users were probably the most important milestone. They proved there was genuine interest before I had any real marketing engine.
I'm curious how other founders validate demand.
What gave you the confidence that your product was worth continuing to build?
The part about those first 28 signups changing how you built the product hit home. A lot of founders would've chased more features instead of paying attention to what those people were actually telling them.
It also feels like the kind of product that could naturally be pulling in a lot more organic traffic than it probably is already. At your stage that can end up changing the trajectory faster than another batch of features.
Did something make you start noticing that too?
Thanks for your comment! Yeah, that's true. I had a lot of ideas for features, but before adding anything, I wanted to validate that there was actually demand for the app. I was surprised when I got my first purchase after just a few signups. Now I'm focused on adding more features based on what users need.
That first purchase after just a few signups is probably the strongest validation you can get.
Reading your post and your reply, I also noticed a few organic search opportunities that could help Daymora reach people who are already looking for a solution like this. If you're ever curious, feel free to email me at mumar at growwithmumar.online. I'd be happy to share a few ideas.
How do you currently handle your analytics and would you mind reading my indiehacker pots on how AI crawlers and bots are ruining analytics data?
https://www.indiehackers.com/post/i-just-discovered-my-analytics-numbers-are-mostly-fake-here-is-why-8197e3ff9d
Thanks for the comment! In the beginning, I didn't invest much in marketing. Instead, I focused on improving my SEO. Over time, I noticed the number of visitors from Google Search steadily increasing in Google Analytics, which was a strong signal to me that there was real demand for the app.