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I was reading Smartlook article on the topic recently which is listing 10 different tools. I personally used only Google optimize and Optimizely, so I'm curious to know about what tool you are using around here.
We are using our own A/B testing feature on Howuku which comes with an easy-to-use visual editor.
We are currently running URL split testing on our homepage to try to find out whether the Light or Dark landing page gives us more conversions.
So far the Light colored landing page was giving us a slightly better conversion but not statistically significant yet. :)
I can't vote in polls yet, but I just launched my first Google Optimize tests at work this week. You can't beat "free", and the tool itself was pretty easy to understand and set up. Hoping the tech giants like Google and Microsoft (Clarity) continue releasing free tools like this. They're at least great for late bloomers to these apps.
Yes it is hard to beat free. :)
I should actually test clarity on one of my projects.
I'm not that expert with A/B testing, but I use splitbee for analitycs and I have use the A/B testing functionality