What are some examples of eCommerce brands that offer interesting content to their email subscribers?

I'm trying to brainstorm ways I can offer interesting content to my mailing list subscribers other than just new products or a sale. let's face it - that stuff rarely makes you want to open an email. so I was wondering if there are predominantly eCommerce brands you can think of that offer interesting content to their subscribers? I'd love to hear any examples and why you enjoy it.

Currently reading Let My People Go Surfing. They provide value to customers in specific regions by showing them weather-appropriate gear. If you live somewhere and it’s getting hotter, you get emails for new summer products. Vice versa for winter.

Obviously this can’t be applied to all products or brands but if there is a differentiating aspect that divides your customers you could ask for that input during sign up and use it to provide specific insights on that aspect.