I've been thinking through growth tools to build a waitlist while I work through my MVP. I don't want a generic "Sign up for our waitlist / email list to receive updates" because I don't those work well.
Does anybody have examples of good lead magnets used by pre-launch companies?
(I've been finding some other growth tool ideas from here as well ➡️ https://trends.vc/trends-0016-growth-tools/)
Could you tell a bit more about your business?
I'd suggest thinking about your audience - what do you think that they want and would be willing to exchange their contact details for? Perhaps some kind of helpful content, a guide, checklist, cheatsheet, etc.?
maybe spin-to-win is something for you. I saw it on a lot of pages although I cannot give you one specific of the top of my head. Basically you use gambling mechanics to get people to give you your email by offering a randomly selected reward, like:
all of that you could orchestrate by a spinning wheel
like this: https://www.privy.com/spin-to-win
or you implement it on your own