Hi all (again)
As I'm laying down a strategy for my blog, I'm considering good metrics for my blog.
I'm a bit of a privacy nut, so I'm staying clear of Google Analytics. Besides, I think the number of readers are a bit of a vanity metric, considering I'm trying to engage people.
I have no monetization strategy (yet), but I'm considering online courses, e-books and webinars. I might also use affiliate links. Since these are my current ideas, I need community and trust building, which a flat number of readers is just not going to be a good indicator for.
Currently, my strategy is to goat people into emailing me directly from the blog. I'll also share it on twitter and linkedin, talking to people about the content there.
I'll measure the engagement by number of commenters and emails I receive. Does this sound reasonable? What other good metrics are there?