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What are some good tools and resources to learn and implement visual hierarchy?

I recently received feedback for my app https://getmealcoach.com/ that the Visual Hierarchy looks a bit off. Are there any tools or checklists that are useful to check for good visual hierarchy ? Thanks

posted to Icon for group Design and UX
Design and UX
on May 7, 2023
  1. 1

    Hi @MealCoach

    Visual hierarchy is a fundamental aspect that encompasses various principles, including colour, contrast, size, space, and alignment. While there are no direct metrics to measure it, it plays a significant role in enhancing the user experience.

    1. One aspect that caught my attention is the improper alignment throughout the landing page. These misalignments can be quite distracting for users, making it challenging to navigate smoothly.

    2. Another area that requires improvement is the colour balance. It seems that the colours used on the page could benefit from some adjustments to create a more visually appealing and harmonious composition.

    3. The ratio between buttons and text elements should be reconsidered. Currently, it appears imbalanced, and optimizing this ratio can help create a more cohesive and user-friendly design.

    4. In order to further engage users, it would be valuable to provide them with additional insightful information about why they should consider using MealCoach. This could include highlighting the unique features, benefits, or success stories of the product and enticing users to give it a try.

    To be honest with you, it appears that the layout has not been intentionally designed with a focus on usability and visual appeal. It is important to recognize that users often associate visually pleasing products or services with enhanced functionality and effectiveness.

    I trust that this will be beneficial for you! Don't hesitate to reach me if you need additional support. Always happy to help! :)

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