What are some hacks for growing your personal brand?
Hi, I am a college senior about to graduate. I have a personal brand. I've made a few animations about marketing to hopefully attract the attention of employers. I'm not necessarily interested in doing video as a career, but I thought it would be decent content to grow my brand with. I have a website with my portfolio.
However, I'd like to know if there are any other ways to grow a personal brand.
Any SEO, social media, or growth hacks you can offer? Thanks!
The secret sauce - the unknown ingredient in Coca Cola that nobody knows of - the things that are happening in Area 52 (okay I am going a bit far).
It is.
drumroll
Consistency 😱
Yes, it is not a "hack" but I am here to talk truth and not bs.
And to quote one of the greatest poets of our time "Because it is the hack your brand deserves, but not the one it needs right now." (Batman, 2008).
If you manage to keep yourself a schedule. Being active daily - for a week - month and year.
Yes, then you will see results.
Downvote me if you want but you can't downvote the truth
(American flag appearing in the background + explosions)
If you have like a blog, you can write a really in-depth How-To guide or some technical article like tutorial on animations, a small product that you made using X...
During an interview, you can then just refer your interviewer to that particular blog post, and I can guarantee you that your profile will stick inside the interviewer mind, and will help you get the job (been there and done that!)
And yep as @FSASports said, consistency beats everything!
Hi,
There are some effective tools for building a personal brand which I've tried on my clients:
Articles in print and online publications are an important indicator of your knowledge as an expert in your chosen field;
Book on the chosen issues - will add more weight to you as an expert;
Professional and informative social media accounts with far wider readership and followers. No worries if you don't have much of them, there are different ways to get them via Facebook, Twitter, Instagram along with its source https://buyinstagramlikes.io/buy-25-instagram-likes/
Please more tend to believe and follow people with a large audience.
Press appearances - fame and interest from the media and potential clients;
Public speaking on topical issues is a mandatory part of a personal brand.
Professional achievements - diplomas, awards, awards;
Getting a https://wikipedia.org/ page that will talk about your contribution.
Personal achievements - your knowledge and skills in other areas characterize you as a fully developed, interesting person;
Also, a personal image is a detail of appearance or clothing that will be associated with your name.
Hope this will help:)
A lot of the same principles that apply to product branding apply to personal branding as well. Here are a few in particular to consider.
You want to be memorable and differentiate yourself. Don't be afraid to let your personality show. When creating content, come up with a unique angle, rather than just rehash what's been done a thousand times. For example, you could be super transparent in everything or take a contrarian view.
Brand awareness and preference are built over time with repeated exposure. So make sure you are consistently getting your messages to your target audience. Share and create content on social media. Ask questions on Quora. Write and share articles and blog posts on your site, Medium, LinkedIn, sites that accept guest posts, etc. Actively contribute to online communities your target audience belongs to.
It can help to carve out a niche and a focus on one main thing you're "about." Consider car brands. Volvo is about safety. BMW is about driving pleasure. What is it you are about?
Hope that helps. Best of luck.
I'd recommend the book "Platform" by Cynthia Johnson, it's good, actionable, and approachable.
https://www.indiebound.org/book/9780399581373
Consistency and making available content are great starting points -- the other thing I'd add is that your entire online presence counts.
This means that you need to Google yourself, and either remove the things you don't like, update them, or push them down. You can be great on Twitter, but if your Linkedin profile is an afterthought, but it comes up higher in Google, that's a big drawback. Just make sure there aren't any weak links.
Invest a couple hours a week to putting our helpful free content, ideally on a channel like a Twitter where it will be retweeted if people like it. Try to make it unique in some way, whether it’s the specific topic or the format of the content.
I went from 300-3000 followers in a year doing this and grew a blog (usehooks.com) to 35k monthly visitors.
My favorite example is Steven Schoger’s design tips like: https://mobile.twitter.com/steveschoger/status/1223273591862591489