What are some of the best resources to learn how to set up Google Tag Manager / GA properly?
Some questions:
- How to set up User IDs in Google Analytics
- How to ensure conversions are getting tracked properly via GTM / ads
- How to send revenue info to GA so GA can track value of conversions
The answers to those questions are relatively straightforward implementations following Google's documentation.
Would love to chat more if any of that seems difficult. This is what I do for a day job and I want to explore helping out other IHers as an area to contribute / eventually develop a service. Please feel free to contact me.
Also, I'd be remiss if I didn't mention Segment, which has straightforward methods to implement User ID and revenue, and would also work with other services if you bought them down the road.