What are some of the hardest design and user experience challenges you’ve faced building your business?

Hey everyone,

What are some of the hardest design and user experience challenges you’ve faced, or are currently facing, building your business? What do you wish you had support with or you feel others are struggling with?

I’m a product designer that has worked with seed-stage startups, to established B2B enterprise products that wants to move away from full-time work, to focus on condensing my 11+ years of experience and expertise into practical design advice, for indie hackers, founders and aspiring founders.

Why? I love helping ideas grow from zero to one, and I'm passionate about pursuing the idea of helping indie hackers and founders create better ideas by improving their user confidence, design and UX skills. Design and user experience is difficult, and I want to make this easier for people starting a new business.

I’d like to learn from the community what these challenges are, so that I can write and provide support on these topics in the forums and into a newsletter which I’m starting. I may decide to change this format, but I'm making a start.

I’ve written about how to how to strike the perfect balance between using your Intuition and user research as my first piece of advice
(https://www.designingfutures.co/p/intuition-vs-user-research), as I noticed that this is a common problem people face when trying to navigate complex and ambiguous information.

Hopefully we can help each other in this process but I’d love to hear from all of you.

So, what are some of the hardest design and user experience challenges you’ve faced, or are currently facing building your business?

Many thanks!