What are some shortcuts to nail messaging about what you do?
Going into the launch of https://soundssphere.com earlier this year, I was prepared for unexpected things to happen. No traffic, random questions unrelated to our product, issues with pricing - sure, bring it on. What I didn't expect was complete confusion about what we do.
What's the best way to communicate a product that's somewhat on the fringe of what's currently being done and what's possible (think iPod versus CDs but less drastic of a behavior change)?
Hi,
For your case, "FOR ARTISTS & SONGWRITERS" is unnecessary imo (#4). The "custom monetization plan" is buried in the text but up-front in the hero section. Is it an after-thought or a main part of the deal? Can I sell my beats on your platform?
Best of luck
Same super confused with our tagline, what seems obvious when you are in the niche is often very confusing to general public.
We have changed our tagline 3-4 times so far still i don't think it is very clear: https://dezilo.com/
Our IH tagline is different from website tagline is it ok ? what else can i improve ?
Why care if very confusing to general public if obvious to your niche? Your current tagline is clear imo. May not be compelling but testing will determine that.
So I only read your headline and subheadline: UNLIMITED BEATS FOR ARTISTS & SONGWRITERS. SAVE MONEY ON PRODUCTION. MAKE MONEY WITH YOUR SONGS.
As someone not in the music space at all, I would think this means the following:
You have a large library of beats that I would get access to if I purchased your product/membership and can then use those beats commercially in any song I create or sell.
Is that correct?
Yes exactly.