What are the best books to learn marketing?
I think marketing is fascinating. However, I'm horrible at it. I recognize excellent marketing and really appreciate the talent and energy it takes.
I find I learn best with a book in hand, at least to get the concepts.
What are some books I could read to become a better marketer? Are there any hidden gems that just "make it click"?
Thanks ahead of time 🙏!
Robert Cialdini breaks down how with thoughtful persuasion, people can be influenced to say yes more often. Influence: The Psychology of Persuasion by Robert Cialdini
Sweet! I'll add it to my list, thank you!
Awesome book!
Marketing is a vast subject, and there are many great books that can help you learn more about it. Here are some of our favorites:
"The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout
"How I Raised Myself from Failure to Success in Selling" by Frank Bettger
"The Lean Startup" by Eric Ries
"Crossing the Chasm" by Geoffrey A. Moore
"The Referral Engine: Teaching Your Business to Market Itself" by John Jantsch
"The Power of Habit" by Charles Duhigg
"Predictably Irrational" by Dan Ariely
The Boron Letters, Junior: Writing Your Way Ahead In Advertising, This Is Marketing
Don't overthink it or fall prey to market gurus selling you programs. Think in terms of value exchange and you'll be golden.
Thanks for the suggestions! I'll be reading definitely be reading them! I definitely overthink marketing and content creation. I do a lot of blogging, but product marketing comes super difficult for me. Thanks for the advice too!