What are the best guides on writing landing page copy (for a SaaS product)?
The internet is stuffed with guides on this but I'm having trouble knowing the good ones from the bad ones.
I'm a developer and something that goes step-by-step and explains the overall structure of the copy/page would be great.
Which guides on writing landing page copy did you guys find particularly helpful?
Thanks for your help, looking forward to your recommendations!
https://www.julian.com/guide/growth/landing-pages is a great one.
I plan on creating a list of the best ones and adding them to https://saaspages.xyz/
Hey, SaaS Pages is pretty nifty. Hadn't come across it before. :) I like the highly structured approach.
Thanks! We had a need for it, so built it out for everyone and seems to be providing value for a lot of people.
That guide looks really good, I will check it out. Thank you! :)
Also can you let me know when you've compiled that list? :)
Will do, if you sign up to the newsletter you won't miss it :)
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Thank you!
I would highly recommend these resources:
Great recommendations, thank you!
Julian Shapiro's landing-page guide linked in the other comment is great.
"Building a Storybrand" is also great at breaking down the components of what makes customers listen. I've listened to the audiobook ~5 times. https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
Thanks!
Price intelligently ebook: https://www.priceintelligently.com/saas-pricing-strategy-ebook
Wow, that is a lot of free content. I've downloaded it, thank you :)
Anything by Unbounce is great, like this:
https://unbounce.com/landing-page-copywriting/8-step-process-writing-landing-page-copy-that-converts/
The article honestly looks a bit sketchy because the font is so hard to read. I probably would have skipped it if I was coming from Google, but I'll check it out. Thank you! :)
Stripe have a very good guide: https://stripe.com/au/atlas/guides/landing-page-copy
Looks great, I'll check it out!
Neville Medhora from kopywritingkourse.com has been my go to resource.
He’s got some good stuff on YouTube:
https://www.youtube.com/user/kopywriting
I subscribed and I must say his first email was pretty entertaining to read. I hope I can apply some of the lessons without having to write one of those long form sales letters. ^_^ Thanks!
This may be a good one：https://docsbay.net/complete-guide-to-landing-pages
Thanks, I've printed it out. Will read! :)