In my humble opinion...
Best marketing reads in 2020:
π The BAMF Bible https://bamf.co/books/
π Intercom on Marketing https://intercom.com/resources/books/intercom-marketing
π Marketing Playbook https://mykpono.com/tag/marketing-playbook/
π The 2019 State of Marketing https://growthmarketingstage.com/marketing-benchmark-report
What else?
I really like the book Traction. It's probably my favorite marketing book of all time.
I haven't read it, thanks for the suggestion!
Propaganda by Edward L. Bernays
Many thanks for your recommendation!
This is Marketing by Seth Godin
I'll check it, thanks!