What are the best tips on reaching non-tech savvy markets?
Hey friends, basically the title. I am interested in building a community & marketplace around the niche of great books education/classical education homeschooling, selling lesson plans as well as access to the community. This is not a very tech-savvy audience. Just wondering if anyone has any tips on the best way to get at markets like this. I feel like these markets are really under-served and there are a lot of opportunities but it can be tough to figure out the distribution component. Any advice appreciated!
Thanks.
Niche down, start with a very specific audience/people, then build upon that. It's hard to do anything when it's for a generic non-tech market.
As @rosiesherry mentioned, start with a niche. Even within that niche there'll be at least some who will be tech savvy enough to understand and use your product. They will tell others in their community about it. Most people, if they are not someone who has never touched a computer in their life, will be willing to learn how to use a product in the ROI is great enough. I know a few people who use a computer for a very specific task that techies would balk at. But you'll have to be in it for the long haul to see results.
ALl the best!