What are the metrics you constantly look at?
Mailchimp users? Google analytics? Number of received emails? Number of task on your trello (or something else)
I'm wondering what are you interested in.
Thank you for your time :)
Mailchimp users? Google analytics? Number of received emails? Number of task on your trello (or something else)
I'm wondering what are you interested in.
Thank you for your time :)
A lot.
My team and I separate measurements into 2 directions
Channel: Social Media, Event, Email Marketing, Search, Web/Landing
Funnel: Typical AARRR
We take micro metrics further by combining channels, time series. Such as X visitors in Y month on Z channel. We also measure the results of a split test on a regular basis.
It's easy to be tracking a lot of metrics. But whatever they are, they should always tie back to one overarching metric for the business. E.g. for us it's converted customers (whether paying or not). I suspect in the future we'll 'upgrade' that metric to number of paying customers, then revenue, and then one day profit :)
I’m in the process of shopping for a business dashboard SaaS, so this has been on my mind a lot.
Most importantly is MRR, and also tracking it over time. Surprisingly none of the dashboards I checked out had this very important metric.
It’s also nice to track the deals created and closed in HubSpot.
Finally I’d like to be able to tie into a SQL database for some custom metrics.
Very interesting Shane. I'm currently prototyping a "business" dashboard and looking for people to give me feedback. Looking to integrate Stripe and PayPal into the dashboard to give people a a view of how their marketing efforts are impacting MRR. Drop me a message if you are interested?
For the gaming startup I worked before, after each update, the one indicator that always reflected how good the product was, is number of games/matches played per day (or playtime). The longer the user was engaged with the game, the more likely it was to return.
So when we released a new update we looked at new users' playtime, and it usually was a good instant indicator of his D1,D7,D14 retention rates and other KPIs.
Note that this does not apply in all cases: If you are Google, you want your users to stay as little as possible on your page, and get to their results as fast as possible. So it's not always the case that longer session = better retention.
True, thank you for your answer :) it helps!
I found this in a top 10 HBRs Marketing Book:
https://hbr.org/2003/12/the-one-number-you-need-to-grow
Net Promoter Score.
I can't say I'm tracking it myself and would like to see if others are tracking it or if they have certain opinions about it. But the article does make a strong case and I have noticed some companies collect it by asking questions such as "would you recommend us to a friend".
Users + active users, revenue, growth, customer acquisition cost, customer lifetime value, profit, demo signups.
What are you using to track metrics?
Where do you get all this informations?
I think about creating a tool to gather all of these, so you can see all your data on the same place! You can maybe win some time, what do you think?
Thanks :)
I'm working on this exact thing: https://everview.app :-)
I use a lot of different dashboards and it was becoming too difficult to manage so I built a centralised analytics dashboard.
You too :/ I thought I was original ahah !
You did a very nice job btw :)
Thank you :-)
There are mature tools that already do this kind of thing. Do a search for SaaS metrics and monitoring software. Not to discourage because you can absolutely create something better or differentiated, but take note of what already exists before you sink time into it.
I will dig into it! Do you know any product? I plan to be able to connect multi platform like instagram, trello, gmail...
Couple of places to start:
https://www.chargebee.com/saas-reporting/
https://databox.com/pricing
As you can see on databox they have a long list of features. They also have a good article here about metrics:
https://databox.com/metrics-every-saas-company-should-track
The general advice is to target a niche. So I'd look at targeting a small subset of features and a particular type of customer instead of trying to build something for everyone.
I'd also suggest looking into ahrefs of seomoz, signing up a free trial and doing some keyword research on different ideas. That'll give you a tonne of ideas about the kinds of content they produce, backlinks (sites linking to them), other relevant forums, the ads they pay for, features they target, etc, etc -- well worth reading through a few research articles to get the best out of the software, then export all the important data to keep you busy, cancel before you trial ends and sign up again in the future if/when you need it.
I learned a great deal about a market I was targeting through that method
Ahah, just looked into databox. That is exactly what I was thinking about...
I was developing my MVP with oauths to connect to various platform, but I guess it's has already been done
Thank you for these informations, very useful!
Comments on Instagram I'd say. DM's maybe. New followers and not just bodies and #'s and metrics but real thought leaders, kids with something to say, and people who inspire others.
What does DM means?
Thank you!
Direct messages. Just listening in a real way to the people interacting with you.
It means Direct Messages (Private Messages, Conversations etc) :)
Thanks :)
Visitors, demos, sign ups, paid.
Where traffic is coming from.
How many users created a site, published a site.