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What are the top 3 things I SHOULD improve in ISELOApp.com page?

by Sagar Ranglani

First of all, thanks a ton in advance to whosoever is going to spend time critiquing ISELOApp.com.

I'm keenly waiting for your insights and findings, especially from product design's perspective. Is it compelling enough? Would you bother trying this out? Please feel free to pour out what you feel about ISELOApp.com.

Again, Thank you for your precious time! :-)

Sagar Ranglani's avatarSagar Ranglani
on January 3, 2020
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  1. 2
    1. Bouncing image is very distracting.
    2. Way too much space in between sections.
    3. The petals/leafs behind "Knowledge Management Reimagined" make it the tiniest bit harder to read the text. There is a reduced contrast between the text and the background since they're both light colours, white and light blue.
    jarrad_obrien's avatar jarrad_obrien
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    7 years ago
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    1. 3

      Thank you @jarrad_obrien! Great points indeed!

      1. Stopped the bouncing!
      2. Reduced some whitespace space between sections
      3. Removed that petals/leaf thing!

      Again, thank you for pointing these things out! BTW, if you have more points, I would be very glad to hear. :-)

      Sagar Ranglani's avatar Sagar Ranglani
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      7 years ago
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      1. 2

        The site is looking much better now. However, the leaves are now overlapping a little bit on mobile.

        Good luck @sagarranglani :)

        jarrad_obrien's avatar jarrad_obrien
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        7 years ago
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  2. 2

    Ok, dump of thoughts:
    Why is the header image jumping up and down? I thought my screen had gone wonky. The movement distracts me from reading the text.
    I like the annotated screen shot, the arrows draw me to read the features. Great way of presenting features, I might "borrow" this look :-)
    In general, I like the layout, doesn't feel cluttered but quite a lot of info. It does seem to have a lot of white space between sections on my desktop.

    wavehopper's avatar wavehopper
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    7 years ago
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    1. 1

      Hey!!! Thank you @wavehopper for the points you mentioned.

      1. Stopped the animation
      2. Thanks! Feel free to "borrow" this look! I guess I borrowed it too from somewhere! ;-)
      3. Removed some white space between sections, din't remove any content though.

      If you have any more points in your mind please feel free to shoot!
      Thanks :-D

      Sagar Ranglani's avatar Sagar Ranglani
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      7 years ago
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  3. 2

    Great looking site, I can't think of three but would be great to see an explainer video in the laptop image it seems wasted with a photo

    Only other thing is a broken image link on company logo (top left)

    iainfreestone's avatar iainfreestone
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    7 years ago
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    1. 1

      Thank you @iainfreestone! :-)

      Fixed the broken logo image! Could you please confirm that you can see the logo now?

      Great point about the explainer video in the laptop image! Will work on this!
      Again, thanks! :-)

      Sagar Ranglani's avatar Sagar Ranglani
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      7 years ago
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      1. 2

        Logo looking good now!

        iainfreestone's avatar iainfreestone
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        7 years ago
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        1. 1

          Thanks @iainfreestone

          Sagar Ranglani's avatar Sagar Ranglani
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          7 years ago
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  4. 1

    First thoughts:
    I'm on a choppy internet, and the loading spinner is a complete turn-off. It's a landing page, it should be static and load near instantly.

    I will update my feedback when it actually loads :D

    --Edit:

    • The picture with three people in a mac is a no-go in my opinion and doesn't make sense. Replace it with the screenshots in How it works
    • How it works doesn't explain to me how it actually works. I suggest you distill the core of Iselo into 3-4 steps, describing the ideal journey, or highlights of what the product does.
    • The CTA is confusing: "Credit card not required" feels out of context, and only makes sense after you read and click on "Try it for free". My suggestion here is to move "Credit card not required" under the CTA button and make it smaller (comparatively smaller than Try it free) and increase the size of your CTA button.

    Good luck!

    omneity's avatar omneity
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    7 years ago
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    1. 1

      Thank you @omneity for taking time for this! :-)

      Right, It's a landing page and it should be loading faster. I just moved the site to Wordpress (it was in RoR earlier) and using a theme. It seems the theme is not that fast! I'll look into this!

      1. The image in the "How it works" needs to be big as it is jam packed with information. I kept the image of 3 people to connect to the audience (as these 3 people seem to be having fun while learning). But point noted!
      2. Sure, this needs more streamlining. I'll think more about this.
      3. Great point! I made that text small!

      Thanks! :-)

      Sagar Ranglani's avatar Sagar Ranglani
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      7 years ago
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