I've been trying to ask for more opinions on the various decisions I make with Indie Hackers. It's scary to put yourself out there and ask, because of course you don't want to look like you don't know what you're doing.
That said, I'm always pleasantly surprised and helped by the variety of new ideas I encounter when lots of different people chime in. Both @PatrickC and @ajlkn said similar things to me after they finished their AMAs on the forum.
Are you working on something where you could benefit from a second opinion?
Post below, and if you keep it brief, I'll chime in and tell you what I think. Also, if you get some good feedback, try to help someone else out as well. π
Thanks for this thread @csallen ! We just put up a landing page for a service that gets you video user feedback on-demand for your app or website:
http://www.userlook.co
if you're familiar, it's similar to usertesting/userzoom (and a bunch of others in the user/usability testing space) and we're trying to see if we can find a cheaper niche. We then hope to then make it much better in helping you make confident decisions on your product/service.
We think our target might be ux designers/researchers, but curious to see if founders/indie hackers could benefit as well.
What are your first impressions? Any of your thoughts would be appreciated!
Thanks for sharing! Found a minor typo: "Learn what people think your website or mobile app" is missing the word "about" or "of."
I think this is a straightforwardly helpful product whose value is very clear, and your landing page does a good job conveying it. I particularly liked the "effortless setup" section and its illustrations, which made it look so easy that I clicked it to try it out!
The fact that you've ease of use as a big selling point means that the Google Form you link to should, probably, be much shorter. Otherwise I worry that people will be excited to try your product because it's quick and easy, then get discouraged by the form and quit because it's long and cumbersome, and you will take that lack of response to mean your landing page isn't good.
In the long run, I might put more thought into differentiation. How is this any better than UserTesting? If it's identical but cheaper, you'll be on track for hard times in the future when users are asking for more features, your costs are rising, and you need to raise prices, thus becoming less and less differentiated. But it sounds like you're already looking at niches, which is great.
One story I recommend is David Darmanin's. He made some innovative feature/infrastructure decisions with his analytics tool, Hotjar, which allows him to permanently compete on price against other analytics tools.
Thank you so much for your helpful suggestions! That typo, omg. Haha. Just fixed it :)
Your thought around the google form being long is really helpful. We'll definitely make it simpler. Maybe just ask for your URL, email and what you want to test. And then we can follow up with more info.
Differentiation is also constantly in our minds. If we can get a foothold with just price we think we can out execute on other parts later (like helping people easily extract/share the insights ). For reference, Usertesting and other services cost from $40 - $99 per video whereas we're currently closer to $7-20 depending on video length.
Will look into David's story from Hotjar. Sounds really helpful. Thanks again Courtland!
Would love to get your inputs on https://stockstalk.club - Robinhood for desktop. It's free and open source. (btw - love your podcasts)
Simple and beautiful web site design. The Mac app looks gorgeous too. Well done!
I'd suggest you to move the "Download Robinhood for Mac" button straight to the front page. This way users can directly download the .dmg with one click only and could improve conversions. I understand there are installation instructions, but you can probably show that just below the download button on front page.
I'd also suggest a minor tweak: do not open Terms and Privacy Policy pages on new windows. That will keep users at the same window all the time.
great suggestions and already implemented. thank you!
Great! That was fast :-)
I like the design. What's your goal? Is this something you want to charge for directly? Btw, thanks for supporting the podcast!
I don't plan on charging anything for it. it's just to give back to the community so the entire Robinhood-desktop version will be free.
I might launch another service on top of it with automation trading bot and this version will cost money. not sure I'll do step 2 yet as i don't see enough traction for people who want to use the desktop version.
This silly chat bot for some reason: https://chatfuel.com/bot/lilypadjobs
Nice! I keep a log of the impactful things I get done each month. I think everyone should. It's usually very impressive for others to read.
In your shoes, I might spend far more time/effort discussing the benefits rather than the product. Yes, this is a chatbot, but that's not what's important. What's important is that you've discovered a way to help people feel better about their work. To get their work recognized. To get promoted on the job.
Why not dive into that wholeheartedly? Think about the best way to help people accomplish these goals. Write about what you learn, and why it's important. Share success stories from people who've gotten promoted. I think tech norms have made us all obsessed with products, but with something like this your product should take a back seat imo. Try putting the feelings, the promotions, the winning, the success, the people first. Don't just build a product, start a movement.
Or don't do any of this! Just trying to think about this from a unique angle that will help you stand out.
Thanks a ton! you just wrote my landing page outline :D
I'm working on Knowledge Trybe - it's a place to read and share intellectually stimulating articles. I'm still working on introducing comments. I'd really appreciate any feedback on https://knowledgetrybe.com/
Thank you!
A few suggestions:
and scanning is the #1 activity your users will do (look at other forums and news sites to compare your spacing to theirs)
Good luck!
Thank you for the detailed feedback, Courtland. That helps a lot. I'm working on improving on the things you have mentioned. Should roll out the changes soon.
Thanks again, truly appreciate your feedback!
@csallen I would love to have your feedback about my service: Noticeable. Thanks!
Wow, super impressed. Love the design. It's beautiful and professional. I instantly trust you, although some social proof would go a long way.
The top header text is confusing. The only part of it I understand is "Notify your users of new features." The other parts, "Product updates made easy" and "measure adoption over time" are redundant and confusing to me, respectively. Why not put some benefits up here? What is the prime benefit I get for using your product?
The little demos in the header, while beautiful, were confusing at first. The "in-product widget" and "timeline" text that only appears on hover should be permanently visible, imo. And instead of just saying what they are, you should say what value they provide, too.
"Building and delivering continuously is valuable, sharing updates and collecting feedback too." Typo here, missing the word "is" before "too." Also, I don't like this sentence. You're talking a lot about things that I do, but you're not talking about ways I will benefit. Similarly, in the list below, you've got a lot of features there, but the only benefit that really speaks to me is "Improve customer retention."
I think you're offering somewhat of a novel product, so imo you really can't count on visitors to connect the dots on why they need yet another tool. When you list features that's what you're doing, you're hoping users connect the dots to how the features will benefit them. Imo, you should do the absolute minimum to explain what the product is and how it works, and then dive hard into listing the benefits that your customers care about β more users, more customers, more money, higher retention, lower churn, lower costs, etc.
You can find out the best language to use here by doing some sales. Talk to a bunch of people, try to sign them up, and see why they say yes or no. Here's why I might say no at this point in time:
I think you can address all these objections and complaints, btw! What you've built is awesome and looks great, just a matter of selling and tweaking and selling and tweaking to find your ideal customer/product combo.
@csallen Thank you so much. Your feedback is invaluable. I will work on addressing the points you have mentioned in the next days.
Hi there. I'm building a new project called Cronhub (https://cronhub.io/). Cronhub helps you easily monitor all your cron jobs in a beautiful dashboard and get alerted if they don't run on time or if they fail. It's a checker for your scheduled tasks.
I've been working on this for the last 2-3 months spending 1-2 hours every day after work. I haven't launched it yet only a private beta so I'd appreciate any feedback if you have!
If you want to sign up you can use "earlyaccess" invitation code.
Thanks!
Really like the design and layout of your landing page. It communicates everything perfectly and looks professional. So it's hard to leave feedback on the page itself.
As for the product, I use AWS Lambda in combination with AWS CloudWatch. I suppose I should sign up for Cronhub, but I don't feel a lot of urgency. Maybe that's because I have a lot of faith in AWS running my jobs? Or maybe that's because the background tasks for Indie Hackers aren't all that important? It's just hard to justify prioritizing something like that over the zillion other things I need to do to try to grow the site.
Based on that, maybe you should be spending your time finding people/businesses/niches that heavily depend on their recurring jobs. Can you tailor your features to them? I know Pieter Levels just built some sort of massive grid that reports on the status of all his "robots" as he calls them. Can you convince him to use your product instead of maintaining his own version? If not, why not? I'm just spitballing here.
Also, I recommend asking people for specific growth-related feedback, otherwise you'll get generic feedback on your landing page, which is more than good enough. Talk to your users en masse, find out whether they'll buy, then come back and share your findings with the community! That'll give us much more info to work with.
Thanks for sharing your thoughts Courtland!
Recently I asked indie hackers for help regarding steps and ways to launch the Slack app: qdochat.io. Got some feedback on app usability, and landing page as well, back then.
Would love to get your feedback on the product itself (qdochat.com)!
Do you find it useful?
Is the value proposition clear enough?
Do you thinks Slack teams will be ready to pay $3 per user for it?
Interesting concept! My biggest feedback is on your landing page formatting. Your font is really small, thin, and hard to read. And if you're going to have multiple paragraphs, you should put a blank line between them.
As for the value proposition, I totally get it. I think you've made it very clear, which is great. Will teams pay for it? No idea! How many teams have you talked to? Go out and talk to 100 of them. Or at least 50. You'll learn waaaay more than I can ever tell you here.
One challenge is that it's hard to demonstrate the value of saving people time. I like your
/qdo statscommand. Some ideas:Also, be careful building something that's so dependent on another company's platform. They can put you out of business in a second. Happens all the time, unfortunately.
Thank you, Courtland! That is valuable feedback.
" Let teams use it fore free until they reach a certain number of hours saved. In other words, don't ask people to pay until they've made it a habit of using your app."
The habit of using the app (by the whole team!) is of critical importance for its success. I'll consider doing something like that!
I'm building a dating webapp structure which I can then sculpt to different niches. eg. Kanye West Fans & Young Brexit Voters. I think both ideas are controversial and have gd media potential. What I should be doing pre launch? Looking at Kanye:
a) I could post on r/Kanye now and capture emails
b) I could approach buzzfeed media with a press release
c) Build instagram following
Lets say I get lucky and people flood to my site. All I'll be showing them is a coming soon page. Is it better to hold fire till I have an MVP before trying to go 'viral'? Thank you (and anyone else) for offering wisdom!
This talk by Derek Sivers might help you decide what's best: https://www.ted.com/talks/derek_sivers_keep_your_goals_to_yourself
Thanks for the link. I like the talk.
But I'm looking at this solely from a marketing perspective.
Will I get more users if I prelaunch or not. That is the question.
Thanks for this thread Courtland ! I have two things which I hesitate on and would like some public opinion on .
We have this startup founder series which I feel needs to have a better layout . Would love to hear what Indiehackers think of it and what I can amend - https://blog.alore.io/conversations-with-alore-building-an-innovative-business-in-new-markets-kuunda-3d/
I'd love to get feedback on CTAs - when and where do CTAs look okay and not salesy to make sign up for newlsetters ? (eg Immediate Poppup, after a few seconds, exit intent Popoup CTA etc) . I feel like Im struggling to get the right ideas there.
I love looking at other interview sites. They help me look at my own interviews with a more objective eye. My first question is, who are these interviews targeted at, and what do you want your readers to get out of them? For example, are they trying to learn something specific? Spending time thinking about that will help you conduct better interviews that resonate with people more strongly.
As for the layout, I think it's mostly fine. The font size and line height are a little big. And the title could be better:
The important, compelling part β "Building An Innovative Business In New Markets" β is buried in the middle and hard to see.
As for the CTAs, ideally they should align with why people are reading this article. On the right side of your article, you've got a box that says "Email," but doesn't tell me why I should enter my email or what I'll get out of it. The popup in the bottom left corner provides a little bit more information, but still feels disconnected. I'm not sure what it wants me to do β it just has a blue button that says "Send to Messenger". What does that mean? Will I get emails? And why would I want emails?
If I were you, I might experiment with a large variety of content instead of locking myself into a particular series. Give yourself a chance to see what resonates and what doesn't, then double down on the good stuff. Explore and exploit.
Thanks for sharing!
Thanks a ton for the insights Courtland. My TA for the blogs is primarily startup Founders and entrepreneurs who like to read what others in their peer group are up to and share their ideas as well. We are trying out other blog topics as well ( eg. https://blog.alore.io/linkedin-for-business-marketing/) but so far see that the interview articles get most traffic which we'd love to delve into further and showcase better. Great points on the CTAs too. I hadn't given them a serious look until now but I'm going to re-evaluate my strategy around them. Cheers
@csallen launched a simple landing page for a project I'm working on that I'd really appreciate any feedback on https://about.cloudcov.com/. Putting together a frontend for the actual service now so that isn't functional just yet. Thanks so much!
Cool landing page. I deploy a lot of code to the cloud for IH, so this should be relevant to me, but reading the page, I can't tell that it is. I think you may have lost me at, "The Infrastructure as Code security scanner you've always needed." I'm not sure what an "infrastructure as code security scanner" is, exactly, what it scans for, what kind of code it works with, or why I need it. The next line, "Catch vulnerabilities before deploying cloud resources" makes a lot of sense to me, but I still don't know if this is even applicable to the code I deploy, so I'm kind of dead in the water.
Also, when you're selling people on safety, I think it's tough, because I'm not going to immediately make money, add users, etc. as a result of your product. In fact, your product might never even save me from anything bad. I've never used a code security scanner before, and it doesn't feel urgent that I adopt one. But it will certainly take me time an effort to set up.
Ideally you want the value you provide to customers to be more salient than the costs you subject them to, so I'd spend some time thinking about that.
VALUE: Paint some disaster scenarios for me. Show me how you prevent them. Show me that everyone else is using code scanners. If it's valuable, shouldn't I feel dumb for not using one?
COSTS: Tell me how easy and painless it is to setup. I want to be up and running in minutes. Is it going to slow down my deploy process indefinitely? Show me that it doesn't. Will it work with my current setup? Show me that it does.
Very valuable feedback. Thanks for taking the time @csallen. I appreciate the insight and will work it into the next iteration of the landing page! I'm curious to figure out how to best set the stage for potential users regarding Infrastructure as Code. Just out of curiosity are you using any technologies like Cloudformation or Terraform for IH? I may need to explore adding some general info about Infrastructure as Code on the landing page to set the context more clearly.
Hey @csallen! Thanks! :)
I've been doing Q&A interviews with set questions for a while now with world-class performers. The interviews haven't seen a big traction.
Any thoughts if the interviews are providing real value or what should I change up? https://siimonsander.com/interviews/
Feedback is much appreciated..
Cool site! Question: Who are these interviews intended for? If you try to imagine someone who absolutely has to sit down and read these, why are they doing so? Ideally there is some valuable information in your interviews that can't be found elsewhere on the web, or, barring that, they're just extremely entertaining.
I just talked to David Smooke, the creator of Hacker Noon, today on the IH podcast. His sites get ~200,000 readers per day. A lot of that comes from viral posts, and it's impossible to predict exactly what will blow up, so he encourages a lot variety, then looks at what's working, and doubles down on that. "Explore and exploit." Maybe try doing a bit more exploration and branching out with your interviews. (This is something I really need to do with my interviews on Indie Hackers as well.)
Thank you, Courtland! :)
Hey @csallen , thanks for doing this!
Yeah feedback is always scary, especially when you pour our heart and soul into a thing.
Here is the thing I'm working on: cicerone.co
Please tell me, does it strike a chord with you, or would you say "I don't get it, why would I use that"?
Thanks!
Thanks for sharing! I'm leaning toward the "why would I use that" side of things. Now, partly that's because I'm probably not your target customer. I don't create a lot of static sites, and I'm quite comfortable with the command line, and with building an HTML page without a WYSIWYG editor.
But also, I had to do too much reading. There's nothing on that page that says to visitors, "this is for people like you" or "this will make your life doing X easier." You've got a list of features, but I find it hard to care much about features unless I know the product is for me.
I'd spend less time adding features, and more time figuring out who this is for. Is it for developers who hate CSS? Is it for bootstrappers building landing pages? Is it for people learning to code? Connect your product to a real-world problem, a real set of people. Try talking to people who you think are your target customers one-on-one, and see why they tell you they will or won't buy. This should inform your marketing copy, as well as your feature roadmap.
Hey Courtland, thank-you for the great feedback! You confirmed and made very explicit the feeling that's been nagging me lately.
And yes, I've slowed down development a lot in the last month to focus on approaching as many people as possible and sorting these questions out.
Would love any and all suggestions for Recapped.io, including marketing, copy, design, product flow, potential use-cases outside of Inside Sales, feature requests, etc. Thanks!
Nice! I almost immediately got what this was and why it's useful. I wonder if language like "Close More Deals" would be more compelling than "Enhance Your Follow Ups". π€
When I was pitching people to advertise on IH, something like this would have helped for sure. I'm not sure I would've pulled the trigger and bought your product as-is, however. Here are some things I might've liked to see:
Hope this helps! I think you have a promising product that can solve a straightforward and valuable problem for people, and it's largely a matter of iterating on it.
Thanks! That's awesome to hear. Yeah, I've played around with a couple different value props - might have to go back to that classic one.
Really appreciate that. Thanks for hitting on some really good points.
The site looks great. You may need to have a look at the padding/margins as you scroll down. I would keep this simple
and focus honing the follow up in sales which is critical to any sales team.
Have a look at attach.io, I believe that's the name of the site.
Cheers
Thanks Vic. Yeah we can definitely focus more on the actual follow up process.
I'm afraid to ask for feedback on a website that I'm creating: DiscoverHighlights. It lets users find books via Kindle Highlights. Its somewhat inspired by hackernewsbooks. I also built a chrome extension that I want to give for free that exports out their Kindle Highlights from Amazon to text and gives users an option to share it with the site. All thoughts are appreciated.
https://lit-meadow-62391.herokuapp.com/
Random idea: turn this into a mailing list. Send out 5 new highlights every Friday or something. Curate the highlights yourself to ensure that they're really good, because some of them are pretty bad out of context. Link to the books on Amazon using affiliate links. Get a designer to make you a very simple landing page and newsletter template that look amazing. (Your current website is usable, but it's not pretty. π) Launch!
Thanks for the advice Courtland! I agree these would need to be curated. I'm going to look into going down that path as you suggested. And double agree about the design :)
Thanks for this @csallen.
I'm working on https://www.tutilize.com.
This is my first attempt at a non-B2C idea after a string of B2C failures. Basically I want to provide an easy way for private tutors to manage payments from clients. I'm wondering if the messaging is clear and it is immediately, and throughout the page, obvious what the product I am offering is?
I think the messaging is clear, although it's wordy, and it could also be more convincing. What are tutors' main pain points? Is it that their clients pay late, or they miss payments, or paying is cumbersome, or asking for payments is awkward? I would talk to tutors, find out the answer, then update the top headline to address that, e.g. "ALWAYS GET PAID ON TIME." or "GET PAID WITHOUT THE HASSLE." Get them interested, then describe how it works.
I'm building a machine learning tool that produces higher quality leads for B2B companies because it uses the company's past client experience to predict which prospects will convert faster and easier.
I would appreciate feedback on the content and approach please at http://adbourn.com
Thank you
Is it okay to ask for feedback on website design/structure/usage?
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