What are you using for product/saas/web app analytics?
I'm looking to track saas metrics like DAUs, MAUs, retention/churn, cohort analysis, event/goal/conversion/funnel tracking, etc.
I'm not interested in enterprise-level products like Heap or Amplitude where you have to "contact sales" or it costs thousands of dollars per year.
The only product I'm familiar with is Mixpanel. I used it a long time ago and thought it was pretty good, but I'm not sure I want to track user-level data for privacy/GDPR reasons. I wonder, is there even a cookie-free tool like Plausible or Fathom but for saas web app metrics?
The other possibility would be to try to use event tracking in a general web analytics tool, but I'm not sure whether that's practical. I'd like to see separate data for the app (authenticated users) vs. the public facing marketing site.
The other thing I was thinking about was implementing app analytics tracking in the app and storing it in the app database, but that seems like a poor use of time.
Thoughts and/or recommendations?
Another thing not mentioned here is tracking your events using Segment.io. You have the option there to send certain events straight as data to your DB.
For us (also running a SAAS platform) we use Segment tracks + Google Analytics (sending data with Fivetran to our DB) + what we have in the production DB.
For visualization, we use our own tool Query.me, which is free for small teams like yours.
Metabase or Redash are good alternatives and SuperSet is good if you are looking for OpenSource / self hosted.
Thanks for the recommendations! I always thought segment was for much larger businesses and I hadn't heard of query.me. I'll check them both out.
It depends on the use case but for me, it's enough to use a nice "DB viewer" like https://www.metabase.com just to visualize data from the Postgres database of my SaaS product. You can host it yourself (e.g. on Heroku).
Yeah, that makes sense. Thanks!
https://matomo.org/
Isn't matomo more for web analytics than app/product analytics?
Product analytics is https://www.profitwell.com/
Thanks, I'll have to spend more time looking at this. Their website is pretty overwhelming and kind of hard to understand how it works.
At the moment I only use https://www.hotjar.com/ , stats from Cloudflare, and my personal internal logs. Check out Hotjar, it'll blow your mind 🔥You can literally see what the user is doing and create a heatmap! It's super easy to set up too.
Cool, thanks for the recommendation!