What are your anti-goals?

For 1, are you saying you don't want to turn a profit? If you captured exactly the value you created, isn't that the same your customers paying X and them getting exactly X in value and not more? Or do you mean something else?

I love the point about 'noise'. It feels like, escaping the noise is one of the reasons the indie hacker scene is growing. It is a movement that proves that good ideas don't have to be loud to succeed.

Thanks for sharing this!

Thanks for mentioning values! It's so important and I feel that exactly this gets lost in the midst of growing and growing faster! From my experience and observations, business ideas and brands are built more sustainability when they're built on values. In the end that's why we think about value propositions, right? However, I've noticed from working with clients, that we're in a society where thinking about our own values isn't particularly encouraged and so a lot of people actually struggle with defining them. Was that a difficult task for you, when you started out?

Good point. There's always the question what 'success' is, right? I believe that we achieve success when we reach a point where we're at ease with ourselves, our health and with the kind of work we're doing - basically when we reach a stage of full authenticity. Whenever those three major aspects in life blend in well, that feels like success to me.