What are your best tips for launching a product?
Hey,
i'm sirgi and i'm working on nftwatcher.co
Little summary
NFTWatcher informs you via email, sms, discord and api, when the price of a nft collection decreases.
This is for a specific niche, nft collectors.
By the end of the month I would like to officially launch on Product Hunt and here. I also think about write post on Reddit and Quora.
I would be super grateful if you would give me some advice on how to best promote this product.
Thanks!
You'll probably have to get crafty. The NFT space is fairly saturated right now IMO, so going to where your customers are and differentiating yourself is crucial. I love the advice @unemployability gave. Boots on the ground marketing will serve you well
Create anticipation, especially on social media. Create social media channels before launching and give some hints about the product. Keep the mystery, but tell enough to make people interested
To me, it's less about the launch and more about the marketing that happens after. Launch in the places that you said and start spreading the word. It's important, no doubt about it. But that's a quick hit, then you need to start the real marketing. Build in public, grow an audience, build virality into your product, etc. etc. Check out grow bites for some tips. And get on other growth newsletters so that you're immersed in it. Good luck!
Are product hunt, quora, and reddit where all the NFT collectors are? Maybe a sub-reddit. Real simple - go where the niche customers are and dont think "launch" think "continuous introduction". Join every NFT collector group everywhere, post, make a video explainer, join a chat group, discord/slack, etc. but just where they go. Because its a niche it should be easy to find where they concentrate. Start by inventorying the where's and then craft your message based on how things work in each of the niche locations, share your thing then wash, rinse, repeat.